VP, Marketing
Paramount Pictures - Los Angeles, CA

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Job Summary

The VP International New Release Brand Marketing is responsible for developing the overall strategic Home Media marketing/business plans for international Paramount New Release titles. This position also works closely with cross-functional departments to manage all aspects of their category/ title plans including P&L management, dating, pricing, product positioning, creative, media, and promotions.

Responsibilities to include, but not limited to:
  • Manages combined physical and digital P&Ls, research, sales forecasting and manufacturing and works closely with sales and retail marketing teams to maximize retail presence
  • Develops and implement international marketing plans
  • Develops international media and advertising opportunities and campaigns
  • Develops and execute successful promotional programs
  • Manages and executes day to day marketing and drives the creation of marketing tools and programs
  • Leads and implements marketing plans to ensure successful promotions and marketing programs
  • Manages strategic relations, gathers research and produces dynamic communication tools
  • Maintains marketing budgets and tracks the performance and success metrics of marketing campaigns
  • Ensures company has all relevant market performance information and research

Paramount Pictures - 18 months ago - save job - block
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About this company
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When entertainment is paramount, many people turn to Paramount Pictures Corporation. A subsidiary of media firm Viacom, the company...