VP, Service Area Growth (CSO)
North State Regional Office - Redding, CA

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As a member of the Executive Leadership Team, the Vice President, Service Area Growth is responsible for building the North State Service Area’s market share, brand recognition, and profitability. Specific responsibilities include; Strategic plan development; Development of, and oversight over , initiatives aimed at creating an integrated delivery system; Business plan development for major capital projects; Marketing communications, sales and public relations; Evaluation and development of mergers, acquisitions and joint venture opportunities and Service line development The executive is accountable for working with the SVP Operations (system leadership) to establish growth opportunities, goals and plans, and to drive effective execution of those plans to improve commercial growth in the short term and establish effective growth/business models to be successful under health care reform.
        Qualifications and Experience: An MBA in strategy, finance or marketing and/or equivalent experience, Ten (10) years’ of experience in health care management, business development, strategy, marketing/communications and/or consulting. Excellent leadership facilitation and interpersonal skills. Strong verbal and written communication skills. Demonstrated expertise in managing strategic business development and marketing/communication functions for complex multi site healthcare institutions. The Dignity Health North State Service Area consists of three non-profit hospitals, providing the most comprehensive health care system in far Northern California. We offer a full range of services including cancer care, heart care, orthopaedic services, maternity care, newborn and adult intensive care, emergency and trauma services, home health and hospice care, and other specialized programs. The Dignity Health North State hospitals include Mercy Medical Center Mt. Shasta, Mercy Medical Center Redding, and St. Elizabeth Community Hospital in Red Bluff. ~m~

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