Positions in this function are involved in developing market strategies to support products and drive membership/sales growth. Positions develop strategies and tactical plans to support consumer/member innovation, support new product and program launches, and combat competitive pressures. May analyze economic considerations, develop marketing forecasts, estimate costs, and manage program/project budgets.
Provides leadership to and is accountable for the performance and results of diverse or broad functions through multiple layers of management.
Impact of work is most often at the business segment or enterprise level.
Owns output of the entire system made up of all related processes.
Drives programs that impact markets of customers and consumers.
Develops, translates and executes strategies or functional and operational objectives at the segment level.
Product, service or process decisions are most likely to impact the entire enterprise, industry, and/or marketplace.
UnitedHealth Group - 13 months ago
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