LiveIntent is the first company to provide publishing and advertising brands the control, features and operations they need to engage and monetize subscribers everywhere. Currently working with 350+ Premium Publishers and serving 10B+ display ad Impressions in email newsletters, alerts, and transactions.
The VP, Publishers – New York role is critical to LiveIntent’s success in attracting, growing and retaining audience and publishers for participation in the LiveIntent Exchange via the LiveIntent for Publishers platform. The role will have two primary areas of responsibility:
1) Spearhead LiveIntent’s publisher exchange prospecting, propositions and strategy for new publishers not yet on the publisher exchange.
2) Execute strategy to develop the LiveIntent publisher exchange, growing and engaging existing publishers.
The position is open due to the promotion of the incumbent. The VP Pub Dev manages a team of 10+ sales and client services professionals who sell to, integrate, and service Publishers who utilize LiveIntent's realtime ad server.
Scope of Role
•Design, develop and implement a strategy to grow and retain U.S. publisher clients across all verticals. Metrics include platform revenue, monetizable impressions, and overall engagement
•Lead and manage a team of 10+ employees including hiring plans
•Increase awareness and interest in the display email advertising channel as an effective and overlooked opportunity
•Source, interpret and analyze relevant data and metrics on platform use and impressions served
•Actively collaborate with publisher partners to develop strategies around the display advertising email channel
•Function cross-platform with Media Sales, Business Operations, Product and other areas of LiveIntent to drive Global Markets
Experience and Attributes
•Extensive experience in publisher development and marketing; deep knowledge of ad serving, sell side platforms and publisher operations
•Extensive experience in managing a team of at least 10 employees
•Extensive experience in publisher network/exchange development
•Expert knowledge of key platform tools for ad serving and email
•Creative and strategic thinker
•Strong analytical ability to establish and create use cases
•Ability to communicate at Board level to existing and prospective clients
•Technical ability to engage effectively with Product and Engineering team members
•Flexible, team player who can operate and influence across all aspects of the company, and is comfortable navigating ambiguity
KPIs / Measures of success
•Identify and prioritize publisher partners
•Number of monetizable display advertisement impressions served in email
•Revenue for use of platform to serve display advertisement impressions in email
•Number of publishers live on the LiveIntent platform
Successful applicants will have experience in some or all of: digital publishing, email marketing, SSP Operations, Online Ad Serving, Client Service Functions and Business Development. This is a key position that interacts with all levels of the company and is in charge of growing and maintaining LiveIntent's base of publishers.
Salary is commensurate with experience.
Live Intent may at its option provide you with one or more areas within the Sites for online discussions(e.g. message boards, wikis, chat...