VP Research and Strategic Insights
Smith Arnold Partners - New York, NY

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Top cross media agency seeks senior media/research head for expanding department.

Responsibilities:

Candidate will report directly to CSO and have 9 direct reports.

Will oversee 3 departments, (qual/quant, media, and strategy).

Compelling strategic presentations to C-level executives both internally and externally.

Oversee team focusing on insight, consumer needs, trends/behaviors to support strategic decision marking.

Oversee qual/quant consumer research, syndicated research, and consumer trends to provide strategic insights for clients.

Represent company at industry events and conferences.

How to best utilize research tools and come up with best practices protocols.

Requirements:

15+ years custom research and strategic/account planning experience.

Outstanding written/oral presentation skills.

Ability to provide direction and leadership to a team and present to C-level clients.

Strong hands on consumer focused research experience.

Understanding of consumer trends and ability to link trends to planning and strategy.

Ideal candidate will have worked at an agency background, CPG, or consulting firm.

Knowledge of media & an advanced degree is a plus.

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