The VP, Merchandise Marketing is the strategic planning partner with the GMM. As a team they will architect a marketing strategy to drive sales. This individual manages the relationship between the Merchant and Advertising organizations while applying critical analysis of sales results, calendar and event timing issues, competitive factors and market strengths and weaknesses to the season planning processes. This individual manages a team of Merchandise Marketing Directors, Managers, and Assistant Managers.
Travel requirement: Minimal
Partner with the GMM to develop a marketing strategy to drive sales
Create seasonal marketing strategies with GMM and merchant teams to drive sales
Present marketing strategies to all levels of the organization including Senior Management
Collaborate with the Fashion Office and Creative Teams to develop actionable and insightful advertising recommendations for new product launches, gift giving assortments, "hot" businesses and key promotional events. Develop innovative proposals and deliver strategic marketing presentations
Plan and forecast seasonal advertising budgets and edit as needed. Maximize net advertising expense by securing vendor co-op in payment for approved advertising media. Grow co-op dollars annually to increase the marketing budget to grow sales. Develop multi-media strategies for presentations to vendor community
Utilize and summarize marketing effectiveness results to the merchants to appropriately drive future advertising decisions; involves high level of analytical skills. Evaluate media mix for each FOB utilizing marketing effectiveness along with market specific data in order to maximize media exposure and ROI in all markets
Develop relationships with the market and present marketing strategies to drive sales and raise additional coop funds
Manage the relationship between Merchant and Advertising organizations
Work with Merchandising and Planning teams to align marketing and merchandising priorities, and ensure the availability of promoted items
Initiate and develop relationships with other Marketing units, Fashion office Support Teams, Events, Visual, and Stores teams, to create a holistic integrated marketing strategy
Collaborate on cross functional team Marketing Managers, Merchants, and Planners
Prepare for and participate in concept meetings, and be responsible for meeting key project deadlines (style outs, turn ins, etc.)
Manage a team of Merchandise Marketing Directors and My Macy’s Marketing Directors
Manage staff of Marketing Directors, Manager, and Assistant Manager levels
Ensure integration of priorities for both family of business and geography
10 years of prior retail buying/planning experience; prior management experience preferred.
Prior marketing experience preferred- Direct Marketing, Marketing, Effectiveness, Branding and Product Knowledge.
Multiple functions & business interactions
Experience handling multiple channels, plans, or vehicles
Strong communication skills – written and verbal
Proficient in Excel, PowerPoint, and Word
Proven analytical and forecasting skills
Prior budgeting/forecasting and planning experience
Able to build partnerships and teams across functional units
Problem solver with analytical reasoning skills and ability to identify emerging opportunities
Ability to interact with all levels in the organization
Ability to build and foster good relationships
Ability to multi-task in a fast paced environment
Macy's is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
Macy's - 7 months ago
The nation's #1 department store chain has adopted the name of its most famous brand and cash cow: Macy's. Macy's, Inc. opera...