Director of Marketing - Ann Arbor or Boston
Duo Security - Ann Arbor, MI

This job posting is no longer available on Duo Security. Find similar jobs: Director Marketing jobs - Duo Security jobs

Duo is on a mission to end the era of passwords and democratize advanced security technologies to protect everyone, not just the Fortune 500s. We're solving the biggest security challenge in the industry and want you to join us for the ride!

Reporting directly to the CEO, the Director of Marketing is responsible for teaming with Sales to grow monthly recurring revenue. A metrics-driven, charismatic leader, the Director of Marketing will establish revenue-driven marketing objectives and chart an effective path to achieving these goals.

The Director of Marketing is charged with growing lead volume and building the Duo Security brand. Responsibilities include all aspects of marketing ranging from general awareness efforts, demand generation to salesforce and channel enablement. S/he will shepherd the development of optimized messaging and brand consistency. The Director of Marketing is also responsible for the recruitment, management and development of all marketing personnel.

Responsibilities:
Grow marketing qualified leads (MQL’s) and trials

Progressively improve conversion rates

Build scalable demand generation engine

Build competency in content marketing

Attract and retain a data-driven, metrics-oriented team

Specific Duties:
Set marketing strategies and provide clear direction to team

Work with product management on clear messaging and positioning

Build and manage marketing team

Manage team and external vendors across the following areas:
Email marketing programs (marketing automation)

Online advertising

Content marketing

Social media – build presence and ensure active engagement in the community

PR/AR programs

Website and SEO

Sales tools and collateral

Build and maintain key metrics and reporting dashboard

Qualifications:
Track record of successful B2B marketing from SMB to enterprise

Experience with latest online marketing methods

Experience with marketing automation and demand generation

Working knowledge of the security industry or an engineering background

10+ years in marketing, with track record of increasing responsibilities

Personal Characteristics:
Be exceptionally bright

Possess excellent leadership, interpersonal and communication skills

Be a high-energy, self-confident leader who, can effectively sell ideas and programs to others

Execute quickly, be results-oriented, and lead by example

Willingness to roll-up sleeves and get the job done

Preference for working in a start-up environment

Duo Security - 17 months ago - save job - block
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