VP of Marketing
LifeProof (Treefrog) - San Diego, CA

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Job Descriptions:
Reporting to CEO the Vice President of Marketing is responsible for developing and executing a clearly defined marketing and communications strategy in a manner that supports consistent business growth and enhances brand equity and awareness. This position is responsible for planning, organizing, staffing, training, and managing all marketing functions to achieve the LifeProof objectives of sales, growth, profitability, and visibility while ensuring a consistent marketing message and position consistent with the LifeProof Creed.


Develop overarching marketing vision for LifeProof

Create brand positioning and promise

Manage coordinate and execute all marketing strategies and implement tactical plans that meet and exceed company expectations

Develop unique value propositions, business partnerships, category management as well as call to action oriented advertising targeted toward key customer segments that increases brand awareness

Achieve targeted results and ensure timely and effective execution of marketing tactics and programs

Develop product strategy/roadmap and core messaging

Lead pricing strategy process

Manage and lead each marketing business unit

Direct marketing budget planning

Manage retail/channel conflict

Analyze, evaluate, plan and execute on both existing and potential marketing activities and strategies. Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs

Conduct regular market and competitor disruption planning meetings

Monitor staff development and marketing resource allocation

Demand Metric

Measure the effectiveness of the marketing department and implement improvements as required

Identify, interpret, and capitalize on marketing trends

Manage a multi-million dollar marketing budget

Coach, mentor, and raise the team’s ability to deliver and exceed expectations while creating opportunities for succession talent

Develop and prepare key messaging and presentation material for senior management

Research and analyze economic trends, buying habits and the demographic characteristics of consumers, their tastes and preferences for company products and those of competitors

Work closely with Merchandising, Product Development, Sales and other Senior Executives to create demand and recognition for the Company and its products

Required Experience:
Bachelor’s Degree in Marketing
MBA or advanced degree preferred
Proven track record managing marketing for branded consumer lifestyle company
Ten + years proven ability in senior marketing leadership role
Strong computer skills particularly in CRM and Microsoft Office tools
Track record of innovation, initiative, planning and implementation skills where you are the driver of activity

Competitive base compensation with quarterly bonus and comprehensive benefit package and cool electronic devices to support your marketing efforts
Career growth opportunity in an exciting entrepreneurial company

LifeProof is an entrepreneurial, vibrant company founded four years ago, and is now a market leader worldwide in protective cases for mobile devices. Our brand name “LifeProof” is inspired by the protection and fully functional operation of devices in rain, in water while swimming or surfing, in mud, sand, dust, snow or ice. The company mantra is “Freedom—freedom to be connected anywhere with your mobile device, freedom to build relationships, gain knowledge, exercise, and juggle work. Our product appeals to the adventurous, athletic, high achiever who is committed to living their best life by leveraging technology. Based in San Diego, our Sales & Marketing Department is responsible for identifying and developing new markets and distribution channels for LifeProof products. If you are looking for a fast-paced environment with an amazing culture that values the individual, but supports the team, check out this career opportunity. We have fun, work hard and celebrate our collective success. Don’t sit on the sidelines, “Let’s Go!”
Keyword: marketing,Vice Pesident,branding
From: LifeProof (Treefrog)