CLIENT: Marketing Agency
LOCATION: Houston, Texas
Web & Interactive Project Manager to help create and determine internet marketing strategy and tactics.
Determine business requirements for web site projects, processes, and strategies as the business liaison expert. Collect, organize and present information and data with defined usability standards for various web sites, including the intranet, corporate internet web site, while maintaining corporate initiatives and meeting customer needs.
Defining and executing digital marketing strategies, customer microsites, user experience, information architecture, content management, digital media management, taxonomy, email marketing, web analytics, search engine optimization, web account management, online communications & social media
Develop strategy for website development, using best practices and latest usability standards
Write strategic marketing plans for clients
Present in formal and informal settings with senior managers conveying key information and defending specific position
View projects assigned with understanding and consideration of the broader objectives of the create web marketing strategy and provide guidance in requirements development that are efficient
Perform gap analysis on client's current interactive marketing efforts
Collaborate with Analytics team, User Experience and Usability teams
Develop and deliver multicultural strategic and operational objectives, offer design and management.
5 years of experience in web marketing strategy development and execution
Bachelor’s Degree in Advertising, Marketing, Communications, or Business
Excellent Communication (verbal and written) and analytical skills and great attention to detail
Demonstrated problem solving and leadership ability.
Proven experience in developing strategic marketing plans through analysis, research, etc.
Clearpoint - 15 months ago