Web Content & Digital Media Coordinator
The Brookings Institution - Washington, DC

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BASIC FUNCTION

Leads online presence of Governance Studies (GS) program at Brookings. Provides report publishing, new media, website content and public event management support to Governance Studies. Manages layout and editing of scholarly research papers and thought capital. Maintains all components of GS’ web pages; manages the program’s e-newsletter for broad and targeted audiences; helps market content to other websites; provides ongoing strategic improvement of GS web content; coordinates regularly with the Brookings Communications Office. Provides some media relations support.
EDUCATION/EXPERIENCE REQUIREMENTS

Bachelor’s degree in Political Science, Public Policy, Communications, Journalism, Marketing, or a related field required. Minimum 2 years of related experience required. Proven interest in political science and/or public policy a must. Familiarity with research-oriented work environments and previous public relations and/or Web site maintenance experience preferred. Experience working with members of the media also desired. Capitol Hill, think tank or public relations agency experience a plus

KNOWLEDGE REQUIREMENTS

Strong understanding of and experience with the web, including familiarity with web content management systems and ability to problem solve and do relevant research and web analysis required. Strong oral and written communications skills a must. Strong experience with the following computer skills: HTML, Word, InDesign, PowerPoint, Excel, and basic Photoshop required. Must be able to learn other new technology applications for communications and design; must have strong organization, high initiative, strong interpersonal skills, discretion, and mature judgment; must be able to work in a fast-paced environment.

Ability to innovatively, creatively and effectively leverage Governance Studies electronic communications tools to promote our research and policy initiatives. High degree of self-motivation and good work ethic with a proven ability to work under pressure with minimal supervision and as part of a team. Creative and positive-thinker and learner. Knowledge of and interest in domestic policy issues preferred.

PRINCIPAL DUTIES AND RESPONSIBILITIES

50% Web Content & Newsletter Management

Using established content management system, creates, updates and maintains all program, center and
project content and web pages under GS in accordance with Brookings website standards and consistent with
program’s research and communications goals.

Applies taxonomy and other metadata to optimize content presentation on various parts of the program’s
pages and Brookings.edu at large.

Recommends sound search engine optimization practices for all GS content published on website.

Drafts teaser and summary language to accompany site content, in conjunction with research and
communications team; and suggests accompanying photos.

Updates and maintains GS expert biography pages with new content and information.

Serves as GS liaison to Brookings web team by attending regular web coordinator team meetings; keeps the
VP and center directors informed of new features and issues of concern; coordinates with other programs.

Monitors daily automated reports on web performance and coordinates with central Communications staff
to optimize web pages.

Evaluates the performance of the program's web pages regularly to determine how best to improve upon the
use and impact of the site; works with Communications analytics team to conduct a monthly analysis of the
performance of the program's web pages, including preparing charts for such statistics as users, visitors and
downloads; tracks newsletter performance by reviewing click stream data.

Maintains proficiency in HTML, SEO practices, online newsletter creation and other online communications
applications and standards (e.g., participates in training sessions, learns new software applications to further
develop skills).

Coordinates with GS research and communications staff to format and distribute electronic newsletters
using StrongMail in conjunction with the Office of Communications; advises GS on best newsletter strategy and
practices; coordinates with Communications to analyze and report on newsletter metrics and continually improve
newsletters.

Coordinate with central Communications staff to analyze and report metrics, and continually improve
newsletters.

25% Research Paper and Paper Series Management

Oversees scholarly research paper production and maintains editorial calendar of scholarly research content and thought capital.

Takes responsibility for all matters related to research publications, including copy-editing and the design production process.

Edits short research papers, as appropriate.

Lays out and formats scholarly content, using InDesign or other software as appropriate. Works with Communications Director and Central Communications to ensure adherence to scheduled release.

Manages editing and layout production of two monthly paper series (Issues in Governance Studies and Issues in Technology Innovation).

25% Media Relations & Digital Support

Along with Communications Director, manages scholars’ media bookings and interviews. Routes incoming press calls as needed.

Directs management of new media outreach tools, including Twitter and Facebook. Live Tweets public events and helps draw social media buzz for GS research, scholars and events.

Brainstorms ways in which GS can raise its visibility with core audiences, including creative concepts such as videos, viral material and social media ideation.

Reads relevant media to keep abreast of story trends and help identify coverage opportunities.

Researches and identities relevant media targets.

Consistently updates GS media lists to reflect editorial staff and beat changes.

Monitors print and broadcast media for coverage that includes mention of GS projects and experts. Creates weekly monitoring report on media coverage and coverage analytics.

Assists Communications Director with publicizing events, including attracting attendees and media, and uses new media tools to drive awareness and capture news made during hosted events.

Live-Tweets events and writes wrap-up reports on events’ highlights for post-event online content.

Only applicants meeting minimum qualifications for the position will be considered. Successful completion of a background investigation is required for employment in this position. No phone calls please. Brookings welcomes resumes from all qualified applicants, particularly women and minorities.

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