OpticsPlanet, Inc. is looking for a Web Content Copywriter with exemplary editing and writing skills, a keen marketing sense, and a passion for producing unique, intriguing content for our online stores. Superb writing and editing skills are necessary for this position, along with the ability to multi-task, and locate relevant information online and other resources for thousands of products across a wide array of categories. The position will involve copy writing, editing, manipulating and paraphrasing existing content, keyword research, and analysis of product descriptions. The Web Content Copywriter will play a key role in Search Engine Optimization (SEO) strategies for existing E-commerce sites and new E-commerce sites in development.
Primary Duties and Responsibilities
Qualifications, Skills & Requirements
- Develop unique web content, optimized for search engines
- Edit product information across several online store fronts to avoid duplicate content, while retaining essential information for the consumer
- Write compelling descriptions that sell the product by integrating the manufacturer's features and specifications with savvy marketing language
- Work with Marketing and Web Content Management to develop writing tones specifically designed for each online store
- Research and generate keywords using keyword tools
- Analyze and review keyword strategy across several web sites
- Bachelors degree in Communications, English, Marketing, or similar field is preferred but not required
- Exceptional writing, editing and proofreading ability
- Proficiency in writing rich, robust, accurate content quickly
- Working knowledge of HTML
- Ability to learn and use proprietary systems & processes.
- An understanding of SEO, experience is a plus
- Strong knowledge and comfort with Microsoft Office, especially MS Excel and MS Word
- Basic Photoshop and understanding of digital image manipulation is a plus
- Knowledge of e-commerce content management operations is a plus
Optics For You offers many deeply discounted items, the lowest prices of the season! Don't forget to check out our Blowout Clearance Sale on...