Job ID #: 22718
Company : Classic Vacations
Location : USA - CA - San Jose
Functional Area : Marketing
Employment Type : Full-Time Regular
Education Required : Bachelors
Experience Required : 3-5 Years
Relocation Provided : No
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The Website Designer is responsible for the overall shape, flow, and usability of ClassicVacations.com. They will guide the design vision for future site architecture, taxonomy, boutiques, mini-sites and other online marketing vehicles. Manage day to day design changes to accommodate the business needs of all product lines and marketing programs. The Designer will become a resident Drupal expert and assist with site production as needed focusing on major layout and site flow updates.
Primary Responsibilities include :
Assist Site Merchandisers with site optimization projects, surfacing new design answers to questions posed by site analytics
- Drive design vision for new travel agent tools and a co-branded site experience
- Work closely with Classic’s usability team to test new designs
- Strategic design work for multi-variant testing, building out page variations as needed to test hypotheses on the site.
- Design all new web projects and marketing vehicles
- Mini Site design and production
- Landing page design and production
- Email template design
- Banners/Ads, any online advertising
- Image selection and sizing. Set management standards for all images used online.
- Collaborate on global design decisions such as branding, logos, and promotions
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