The Web Designer is responsible for updating and creating online content for Golfsmith online properties and marketing vehicles. This includes: site design and updates, marketing emails, advertising banners, landing pages, design mock-ups, and researching new technologies. Golfsmith is looking for a web designer who is creative, outspoken, energetic, efficient and effective at translating written and oral ideas into digital content in a fast paced multi-channel company. Candidates need to be highly proficient in digital design and have a portfolio highlighting their work.
Design and produce digital content for the web site, marketing emails, banners, social channel and mobile
Create mockups for marketing vehicles and redesigns
Research and document new web technologies that could enhance the digital experience
Attend weekly web marketing and creative meetings
Follow brand and style guidelines
Work closely with the online store managers to update the site
Required Skills
Knowledge of online layout principles and user centric design concepts
Familiar with email marketing principles and best practices
Ability to work within a collaborative environment with an eye on future technology
Familiar with SEO best practices
Proficiency in Dreamweaver, HTML, CSS, and Photoshop
Experience with an email marketing program such as SilverPOP is a plus
jQuery experience is a plus
Ability to understand and act on web metrics and sales data is required
Excellent written and verbal communication skills are required
Must have strong initiative and have the ability to follow-up with key stockholders
Ability to prioritize and work under a tight schedule with input from several different sources
Four-year degree from an accredited college university preferred; combination of work experience and education will be considered
Required Experience
3+ years of experience working in an online marketing environment designing web content
Golfsmith International Inc. - 30+ days ago
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