Web Marketing Manager
EBSCO Industries - Birmingham, AL

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  • Architect, develop and execute of all web
marketing related to Magazine Express
o Develop and improve all strategic online operations through website improvements and upgrades to out play the competition
  • Track and Report Website Sales
o Provide weekly, monthly and yearly reports while also providing suggestions for improvement based on recognized sales patterns.
  • Build marketing campaigns that will help build both active and prospective customer email lists.
  • Perform monthly A/B testing of landing page campaigns for email, paid search and social networking
  • Set up and maintain automated response email based on customer purchasing patterns
  • Update internal linking and SEO content while generating blog content through CMS and working a plan to get other authorized parties/writers to contribute
  • Design, implement, and manage an ongoing external linking program with the website
  • Build and manage Paid Search campaigns for
Google, Bing and Facebook including:
o Budget and bidding adjustments
o Ad development and testing
o Landing page generation
o Landing page A/B testing campaigns
o Keyword research and campaign updates
o Build reports and maintain a performance
  • Build and maintain social media campaigns
o Facebook
o Twitter
o Build reports and maintain a performance
  • Setup and maintain an affiliate program
  • Setup and manage an ongoing re-marketing/re-
targeting program
  • Test and recommend new marketing
methodologies into the future


Basic Qualifications:
  • BS college degree
  • 5+ years of proven success growing channel
performance as an email and/or online marketing
associate working for an e-commerce B2C

Preferred Skills:
  • Sales copy writing
  • Good creative intuition when it comes to
messaging and designs that represents our
brand and resonates with our customers
  • Thorough understanding of email performance
metrics and benchmarks
  • Thorough understanding of website analytics and
paid search results
  • Comfortable synthesizing response
data and making sound, actionable
  • Understanding of subscription-based business
drivers and models

EBSCO Industries - 24 months ago - save job - block
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About this company
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Few portfolios are more diverse than that of EBSCO Industries (short for Elton B. Stephens Company). Among the conglomerate's more than...