Web Research Specialist (University Campus)
Saint Leo University - Saint Leo, FL

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The Web Research Specialist will be responsible for the planning, analysis and generation of insights and recommendations on Saint Leo websites online traffic performance. Identify new ideas and opportunities for analytic projects. Work collaboratively with university marketing, department managers and subject matter experts to develop engaging campaigns and key messaging to procure engagements, conversions and acquisitions. Provide thought-leadership in measurement and analysis for digital marketing, and actively participate and contribute to web team’s creativity, efficiency and accomplishment of broad goals and policies identified by the strategic web team.

Basic Function:
• Responsible for performing in depth analysis on all Saint Leo websites, mobile and social channels
• Support the analytic needs of a business unit by analyzing web traffic using Google Analytics
• Coordinates tags and tracking implementation parameters
• Monitor customers experience analysis
• Work with internal teams exploring ways to improve conversion rate, customer satisfaction, site optimization for online website content
• Provide data interpretation, design models and track results across multiple marketing channels using various data sources
• Track and conduct in-depth analysis of website reporting performance, trends, paths and results of online marketing initiatives to provide data driven business intelligence
• Responsible for sharing reporting/results with teams to provide insights, key learning and opportunities
• Leverage consumer insights or competitive intelligence reports to help explain online behavioral trends
• Implementing best practices and lead a/b and multivariate testing plans for site design, functionality enhancements, and the impact of promotions across channels
• Delivers all projects on time and with the highest quality
• This job will require the ability to work independently to produce a great volume of work, but also to work well in a collegial, team atmosphere.
• Present your work and communicate your content strategy to your teams
Required Education/Experience/Skills:
• 3+ years of web analytics experience, with specific experience for progressive, high-traffic websites
• Strong knowledge of web metrics, data analysis, behavior analysis and Google Analytics reporting tool
• Deep understanding of statistics, customer profiling and segmentation
• Ability to work independently/efficiently and to thrive in a fast paced environment, as well as the ability to work collaboratively with cross-functional teams
• Must have strong organizational skills and attention to detail
• Ability to quickly adjust priorities to respond to pressing demands
• Excellent verbal and written communications skills
• Strong project management skills and experience
Preferred Qualifications:
Bachelor’s degree in Marketing, Computer Science or closely related field
Minimum Qualifications:
Bachelor’s degree from a regionally accredited college or university.
Posting Date:
Location:
University Campus
Closing Date:
Open Until Filled
Yes
Special Instructions to Applicants:
Physical Demands:

Saint Leo University - 18 months ago - save job - block
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