Write and edit web copy for strategically important sections of the website and collaborate with other departments and offices on development of their web pages; conceptualize the framework of web site sections in collaboration with other members of the Web and Marketing team; regularly review content across the site for timeliness and accuracy of content and initiate updates; bring consistency to how information is presented across the site; optimize content to improve online effectiveness in search rankings and traffic volume; and analyze data and generate reports on selected content changes and additions using web analytic programs. Write recruitment emails that meet the needs of a savvy prospective graduate student audience. Ensure that the website is being used effectively to advance the strategic communications and public engagement goals of the School.
Bachelor's degree in journalism, communications, public relations, marketing, the liberal arts, or a related field. A master's degree is preferred.
Master's Degree preferred.
Min. 3 years' experience writing and editing web copy from a user-oriented perspective (note: we will not accept blog, digital news article, press release, or social media writing as a substitute for web page writing)
Experience using web content management systems and standard office software
Work experience in higher education or non-profit marketing/communications.
Experience writing crisp and succinct marketing emails
Required Knowledge, Skills, and Abilities: (include unique competencies, certification, licenses, etc.):
Outstanding writing, editing, and proofreading skills,Highly organized, meticulous about detail, and strong multi-tasking capabilities,Collaborative and consultative work style; strong partnering and relationship-building skills,Ability to think creatively and strategically,Knowledge of search engine optimization techniques. Must be comfortable working within commercial email service providers such as Bronto.
Preferred Knowledge, Skills, and Abilities: (include unique competencies, certification, licenses, etc.):
Knowledge of web analytics, knowledge of HTML for formatting and styling web content, basic image editing
Special Instructions to Applicants:
Projected Position Start Date:
Higher education is at the core of this Big Apple institution. The setting and heritage of New York University (NYU) make it one of the...