The Webinar Coordinator position is an ideal opportunity for an individual with 1-2 years of content experience in at least one of the practice areas that Hanover currently focuses. The position will directly support the Chief Marketing Officer in transforming Hanover's content in all industries into effective webinars. The Webinar Coordinator will serve as a liaison for the marketing department to sales/development, member solutions, and content to strategize topics which will be determined by industry news, trends, and client interests. This individual will be responsible for brainstorming, creating, coordinating, implementing, and marketing all webinars presented. Webinars should be innovative and interactive, include guest speakers, and engage participants through various means such as live polling.
This individual will collaborate with the marketing team to create the slide decks and invitations; however, will be solely responsible for marketing it to potential attendees. He/she will be speaking for the webinar, so adequate preparation in the specified practice is essential. He/she will also be held accountable for attendance and interest, as well as follow up including answering participant inquiries succeeding the presentation. We are seeking a creative, ambitious individual who can successfully translate their knowledge of our industry expertise and capabilities into a resourceful marketing and client engagement tool for the firm.
? Support Marketing team in developing and implementing a minimum of 20 webinars across 2013 (5 each for MIC, AAP, DAP, and HG);
? Partner with other internal departments (marketing, sales/development, member solutions; content) to determine industry trends and relevant webinar topics;
? Collect and dissect reports related to webinar topics and present them in a comprehensible fashion to prospects and attendees;
? Successfully market webinars to a large pool of prospects and gain attendance through creative and informative invitations;
? Design actual webinar slide decks through use of several software tools;
? Speak eloquently and informatively during the webinar and be able to articulate our capabilities in all practice areas;
? Compose succinct follow-ups to webinars to include the slide deck, recording and all other pertinent materials.
Location: Washington, DC or Charlottesville Office
Candidates should possess the following skills and attributes:
A Bachelor's degree from a superior research institution;
At least 1-2 years of experience at Hanover in a content capacity;
Strong combination of writing, analytical and design skills;
Ability to analyze and grasp a wide range of complex business and education issues and connect them to Hanover commercial priorities and sales/development objectives.