Performs duties under the general supervision of the Vice President for Institutional Advancement and works independently to serve as the primary editor and project manager of the College of Saint Elizabeth’s web site. The web master will maintain an integrated digital presence to advance the College mission, vision, programmatic work, marketing, and fundraising efforts. This person will take the lead in designing, planning, testing and maintaining College website and related projects in response to evolving digital communication strategy. The purpose of this position is to advance digital and web opportunities to achieve strategic goals and objectives of the College.
CHARACTERISTIC DUTIES AND RESPONSIBILITIES:
Creates and maintains Web sites, applications and systems. This includes conception, design, navigation, general functionality, image optimization, search engine optimization, mobile applications, quality assurance, final execution and on-going maintenance
Manage all aspects of content posting and daily maintenance of the web site
Manage the information architecture of the College web site to ensure content is well organized across the site and to allow for clean and sensible URLs.
Develop original content and edit existing content to ensure web copy is clear, well organized, accurate, and consistent across the site
Manage the introduction of unique URLs and landing pages for advertising campaigns
Track and analyze web site usage
Act as the main liaison with College web site partners and vendors and take a project leadership role for any web site initiatives when necessary
Utilize public relations and marketing principals to maximize the effectiveness of the College website in communicating and achieving the goals and objectives of the institution
Act as official college social media coordinator to implement social media initiatives and enforce college social media policy
Through incremental design improvements and the adoption of new web technologies, ensure the College web site remains an effect tool for reaching all constituent groups
Work with internal stakeholders, the College Marketing team, and external vendors to develop and/or adapt marketing materials for web use (e.g., media releases/news, catalogs, brochures, photographs, and audio visual promotions)
Assist College departments in developing content and pages for their sections in the approved site map, providing training and create tutorials for content editors
Create and maintain documentation for web policies and procedures
Ensure that the College web identity is consistent with the mission of the College
Partner with the Information Systems Department to integrate new web applications and services into the College web site (e.g., credit card processing and intranet services)
Provide afterhours support in the event of an urgent content change related to the closure of the College or in support of any other emergency communication required by College administration
Performs other duties and assignments as required
Individual must possess three years’ experience in web content management, web marketing, or equivalent combination of work experience as determined by the Vice President for Institutional Advancement. Individual should have a strong team orientation and excellent communication skills.
Individual should have experience with:
Ability to interface and communicate effectively with technical and non-technical personnel, administrative users, staff, faculty and students is required. Must possess strong analytical skills, excellent oral and written communication skills, be a willing and quick learner, self-motivated, patient, punctual, be able to work in stressful situations, and at times willing to work flexible hours.
- Ability to solve complex problems and manage multiple projects simultaneously
- Excellent communication skills, written and verbal, including the ability to convey technical concepts to non-technical partners
- Effective use and integration of social media into web sites and marketing plans
- Creating semantically valid HTML5/CSS3 markup
- Developing and modifying web page templates or themes in Wordpress
- Managing a content management system with respect to content editing, roles/permissions and forms (Wordpress and dotCMS preferred)
- Development and design tools such as Adobe Dreamweaver and Adobe Photoshop
- Search engine optimization
- Web site statistical analysis software (e.g., Google Analytics)
- Basic web programming using PHP/jQuery/AJAX (e.g., database-driven forms)