Website Content Manager
Sequenom - San Diego, CA

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. The Website Content Manager will maintain Sequenom’s online presence by creating compelling content that is on-brand across web, social media, email, and mobile channels. Responsibilities: Daily management of company websites via a CMS, including selection of imagery and copy creation Act as liaison with the business leaders to ensure content is relevant and up to date across web and mobile channels Collaborate with internal and external resources to ensure website content, social media, digital marketing and email marketing are aligned Ensure content adheres to search optimization best practices Monitor SEO presence across all web sites via industry standard tools and create trending reports for management review Recommend programming changes by analyzing traffic to the site Create and manage campaigns in Google AdWords and Bing Ad Center

The Ideal Candidate will have:
Minimum 5 years work related experience Bachelor’s Degree in English, journalism, technical writing, or a related field Demonstrated experience with a sophisticated CMS system that utilizes a workflow review process and incorporates customized applications Strong HTML and CSS skills and experience Experience managing multiple digital ad campaigns Experience with Google Analytics with proven ability to analyze content’s impact on business results and make recommendations for improvement Ability to manage multiple projects in a fast-paced, deadline-driven environment Must be organized and task oriented Previous experience in Biotechnology related business desired

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