Youth Brand Manager
Carnival Cruise Lines - Miami, FL

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Job Title:
Youth Brand Manager

Area of Interest:
Marketing and Strategy

City:
Miami

State/Province:
Florida

Job Description:
Carnival Cruise Lines (“CCL”) is a branded division within Carnival Corporation, a publicly traded company founded in 1972 and headquartered in Miami. Carnival Corporation has over 90,000 employees worldwide operating 100 ships and produces over $15 billion in revenues. At any given time, there are over 270,000 people cruising with Carnival. Carnival Corporation owns a number of different cruise lines and has become the largest corporation in the cruise industry. Carnival’s portfolio of 10 leading cruise brands includes Carnival Cruise Lines, Princess Cruises, Holland America Line, and Seabourn in North America; P&O Cruises and Cunard Line in the United Kingdom; AIDA in Germany; Costa Cruises in southern Europe; Iberocruceros in Spain, and P&O Cruises in Australia.

As a Youth Brand Manager, you will be responsible for creating and executing new youth program brands and initiatives that deliver fun, memorable vacations at a great value to kids and families. This is a newly created position that will be cross-functional and dynamic. To succeed in this position, you must be fun, creative, energetic, playful, organized and proactive at your core, but also polished, poised and professional in front of senior executives.

We are hiring 3 Youth Brand Managers who will report to a Director. Each Youth Brand Manager will focus on a different age cohort:
- Youth Brand Manager, Little Kids – ages 2-5
- Youth Brand Manager, Big Kids – ages 6-11
- Youth Brand Manager, Tweens & Teens – ages 12-17

Responsibilities Include:
• Co-develop (with Director) insight-backed brand strategy and positioning
• Develop 3 year pipeline of new product offerings
• Manage product development from concept to prototype to launch, securing input, buy-in and approvals from key stakeholders along the way
• Be the voice of the guest (both kids and parents) and protector of the brand
- Develop brand marketing briefs that communicate
brand positioning, features and benefits to both internal
(shoreside and shipboard) and external (guests) audiences
- Manage the execution of onboard marketing materials, liaise with
cross-functional teams to ensure consistency of message
across web, direct mail, TV, print, etc.
- Develop auditing tools and procedures to ensure that ships
consistently deliver the experience as designed
• Manage 3rd party partnership relationships from initial contracts to product and licensing approvals to execution
• Provide direction and guidance to design and architectural partners
• Identify areas of research, lead or guide research and perform appropriate qualitative and quantitative analyses
• Serve as important conduit for information flow between ships and shoreside management to ensure that product is continuously improved
• Conduct ongoing competitive analyses, benchmarking and trend tracking
• Prioritize and manage multiple projects at any one time
• Manage demanding timelines and implementation schedules
• Create compelling, polished presentation materials
• Track expenses against assigned budgets, prepare financial analyses to support decision-making
• Up to 25% to 30% travel as needed
• #CB#

Requirements:
• Superior verbal and written communications skills
• Highly creative with ability and passion for thinking out-of-the-box, yet keen business understanding of which breakthrough ideas can and cannot become reality
• Outstanding multi-tasking, teamwork capabilities and organizational skills
• Comfortable with ambiguity
• Strong, proven analytical and problem solving skills
• Minimum of 3-5 years of brand management, marketing, strategy or consulting experience
• Toy experience, licensing experience, retail experience, entertainment experience or other youth-related experience a plus
• Innovation work highly valued

Benefits as a member of Carnival's Team:
• A comprehensive healthcare program, dental coverage and flexible spending accounts
• Company-paid term life insurance and long term disability coverage, employee-paid optional life insurance and other voluntary insurance programs
• A 401(k) plan that includes up to a 3% company match after one year of service and a discretionary Profit Sharing contribution in your second year of eligible employment
• Tuition Reimbursement is provided for company related professional career development
• An on-site Space Coast Credit Union satellite office, cafeteria and free parking
• Employee Stock Purchase plan that provides up to a 15% discount off the Fair Market Value of Carnival Corporation Common Stock
• Paid vacation and sick time
• An on-site fully accredited child development center
• An on-site Health & Wellness Center that provides a full range of activities
• Two complimentary “Fun Ship” cruises a year (based on available space and seniority) as well as discounted rates to friends and family in addition to other discounts to local and neighborhood vendors
• #CB#

Carnival Cruise Lines - 2 years ago - save job
About this company
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Carnival is "The World's Most Popular Cruise Line®", with 23 ships operating three to 17 day voyages to The Bahamas,...