This position is responsible for providing leadership and guidance to Machine / Engine business units in the full deployment of eBusiness capabilities.
Deployment of these capabilities must focus on delivering business value to the BUs, primarily in the form of online sales leads and attributable sales.
Candidate must have a strong understand of the marketing and business objectives of multiple business units and determine how, when and where capabilities can be best utilized to drive value.
Candidate will also work with appropriate business unit contacts to insure execution.
Candidate will work closely with the eBusiness workstream program manager as well as eBusiness capability owners in order to understand all capabilities, their integration points and deployment status as well as providing business requirements back to capability owners.
Capabilities to be deployed are, but are not limited to, analytics, marketing automation, eCommerce, social media, search, mobility, web content management, customer experience and more.
Strong understanding of all aspects of online demand generation will be crucial.
must be capable of looking across multiple projects and identifying both long-term and short-term challenges
- Candidate must have 5-7 years of marketing experience, with significant background in the online / digital space
Outstanding organizational, verbal and written communications skills are necessary for success.
- A strong focus on delivering measurable business value is necessary
Previous experience working with both internal and external supplier partners is also required.
Previous external experience working for creative, digital or strategic marketing suppliers is a plus
Where will you take your career? Where do you want to go? You can continue to learn, grow and contribute within one company, Caterpillar.
Caterpillar is an Equal Opportunity Employer.
Feb 16, 2013, 1:00:00 AM
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Marketing / Sales / Product Support
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