eMail Marketing Specialist
Ferguson Enterprises, Inc. - Newport News, VA
Responsibilities
Overall Job Objective:

Responsible for strategic and tactical execution of Ferguson Online email marketing campaigns and projects. Works with an email provider to develop and execute a weekly strategy for corporate initiatives.
  • Responsible for the coordination, layout creation, deployment, and testing of email campaigns


  • Monitors and analyzes day-to-day email performance metrics (opens, click, revenue) to identify actionable areas


  • Works with eMerchandising managers to schedule and create email campaigns


  • Own email calendars, manage campaign set up, execution, QA, testing and delivery


  • Develop and execute testing plans to optimize the performance of key email components such as subject lines, reactivation tests, landing pages, scheduling, segmentation, etc


  • Understands the data to best understands how to segment emails and implement testing variables


  • Assesses successes and failures by email segment


  • Researches and stay current on new emailing marketing trends


  • Create compelling email and subject line, focusing on continually improving performance


  • Monitors site traffic generated by all emails


  • Continually strives to improve performance metrics by interpreting data and developing recommendations and strategies.


  • Produces monthly reports for key stakeholders


  • Works with analytics team to understand business and customer needs and site analytics required to measure email success


  • Establishes and maintain professional credibility


  • Understands vendor capabilities, expectations and strategies for applicable 3rd party software


  • Develops and communicates strategy and results to the organization


  • Develops and maintains relationships with key vendors

Qualifications

  • Undergraduate Degree in Marketing, Business, or related field strongly preferred


  • At least 2 years experience in product marketing/email marketing


  • Ability to manage multiple priorities and effectively deal with different personalities


  • Must have high level of interpersonal skills to communicate to/with customers, vendors, and team members.


  • Must be detail oriented while possessing a creative ability to execute visually pleasing and effective email campaigns


  • Knowledge and experience with DreamWeaver, HTML and CSS


  • Experience with SilverPop a plus


  • Demonstrated technical and creative writing skills


  • Excellent organizational skills


  • Ability to analyze data issues and produce working solutions


  • Ability to work with and analyze multiple data sets


  • Strong process orientation


  • Ability to prioritize, multitask and manage deadlines


  • Ability to handle stress


  • Ability to work well independently and as a team


  • Excellent communication skills (oral, written and telephone skills)


  • Strong computer skills (Microsoft Office: Word, Excel, Access, PowerPoint)


  • Effective listening skills


  • Think outside the box to seek innovative solutions and new practices


  • Excellent interpersonal skills


  • Poise and maturity to interact with management


  • Negotiation skills

Ferguson Enterprises, Inc. - 30+ days ago - save job - block
Recommended Jobs
Social Media Specialist
Dominion-TD - Norfolk, VA
CareerBuilder - 14 days ago

Campaign Specialist – Digital Ad Sales Operat...
Dominion Enterprises - Norfolk, VA
Dominion Enterprises - 30+ days ago

WELLNESS GUIDE
Walgreens - Newport News, VA
Walgreens - 8 days ago