eMail Marketing Specialist
Ferguson Enterprises, Inc. - Newport News, VA

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Overall Job Objective:

Responsible for strategic and tactical execution of Ferguson Online email marketing campaigns and projects. Works with an email provider to develop and execute a weekly strategy for corporate initiatives.
  • Responsible for the coordination, layout creation, deployment, and testing of email campaigns

  • Monitors and analyzes day-to-day email performance metrics (opens, click, revenue) to identify actionable areas

  • Works with eMerchandising managers to schedule and create email campaigns

  • Own email calendars, manage campaign set up, execution, QA, testing and delivery

  • Develop and execute testing plans to optimize the performance of key email components such as subject lines, reactivation tests, landing pages, scheduling, segmentation, etc

  • Understands the data to best understands how to segment emails and implement testing variables

  • Assesses successes and failures by email segment

  • Researches and stay current on new emailing marketing trends

  • Create compelling email and subject line, focusing on continually improving performance

  • Monitors site traffic generated by all emails

  • Continually strives to improve performance metrics by interpreting data and developing recommendations and strategies.

  • Produces monthly reports for key stakeholders

  • Works with analytics team to understand business and customer needs and site analytics required to measure email success

  • Establishes and maintain professional credibility

  • Understands vendor capabilities, expectations and strategies for applicable 3rd party software

  • Develops and communicates strategy and results to the organization

  • Develops and maintains relationships with key vendors


  • Undergraduate Degree in Marketing, Business, or related field strongly preferred

  • At least 2 years experience in product marketing/email marketing

  • Ability to manage multiple priorities and effectively deal with different personalities

  • Must have high level of interpersonal skills to communicate to/with customers, vendors, and team members.

  • Must be detail oriented while possessing a creative ability to execute visually pleasing and effective email campaigns

  • Knowledge and experience with DreamWeaver, HTML and CSS

  • Experience with SilverPop a plus

  • Demonstrated technical and creative writing skills

  • Excellent organizational skills

  • Ability to analyze data issues and produce working solutions

  • Ability to work with and analyze multiple data sets

  • Strong process orientation

  • Ability to prioritize, multitask and manage deadlines

  • Ability to handle stress

  • Ability to work well independently and as a team

  • Excellent communication skills (oral, written and telephone skills)

  • Strong computer skills (Microsoft Office: Word, Excel, Access, PowerPoint)

  • Effective listening skills

  • Think outside the box to seek innovative solutions and new practices

  • Excellent interpersonal skills

  • Poise and maturity to interact with management

  • Negotiation skills

About this company
295 reviews
Ferguson is a diverse wholesale distributor with operations spanning multiple business groups. The company is ranked by trade publications...