PPC Specialist
ddm marketing & communications - Grand Rapids, MI

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Do you love PPC? Do you love watching campaigns grow, adapting them to create the best results a client can get? If so you may be a good fit for the spot we have open at ddm!

ddm marketing & communications is looking for an energized PPC professional with hands on experience in Adwords and adCenter. ddm is a mid-sized marketing & communications firm based in Grand Rapids full of people who love what they do and want their clients and teams to succeed.

This is a full-time on-site salaried position with full benefits.

Essential Duties and Responsibilities:

  • Monitor campaigns on search networks such as Google and Bing as well as retargeting and display ads in various ad networks for a variety of industries and clients
  • Be a big part of the creation of new paid search marketing campaigns
  • Monitor existing campaigns on search & display networks as well as social networks such as Facebook, Twitter and LinkedIn
  • Daily monitoring of ppc account activity (budget caps, impression share, quality score) to provide insight on creative copy improvements and optimize click-through and conversion rates
  • Generate monthly reporting to educate the client on the progress of the campaign as it relates to their overall website initiatives and identify growth/optimization opportunities to expand the client relationship or campaign
  • Conduct keyword research and selection for pay-per-click campaigns and make suggestions for keyword driven content on SEO projects
  • Provide ongoing support of SEO initiatives including reporting, analysis and optimization
  • Keep pace with search engine and PPC industry trends and developments

Professional Skills & Qualifications

  • 2+ years experience in PPC
  • Strong verbal and written communication skills
  • Ability to learn new industries and new business models quickly to apply the most effective internet marketing initiatives to achieve client goals
  • Attention to detail with the ability to efficiently multi-task in a deadline driven atmosphere
  • Ability to work independently or on teams to meet client goals
  • Outstanding ability to think creatively and identify and resolve problems
  • Proficient in managing moderate to large scale PPC accounts in a variety of different business markets
  • Analytically minded with experience in website analysis programs such as Google Analytics
  • AdWords certification a plus

Indeed - 11 months ago - save job - block
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