Product Marketing Manager
Avangate - Redwood City, CA

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The Product Marketing Manager will be responsible for:

Market and Competitive Intelligence – be the expert on your buyers, how they buy (personas) and their buying criteria; be the expert on your competition and how to crush them via hunting guides
Customer Development – interface with key customers to understand and craft market requirements (MRD), run defined customer programs and promotions
Solutions Development – identify and build specific vertical and segment-specific packages
Collateral Development - incorporating product positioning and messaging in case studies, data sheets, web copy that differentiates Avangate products in the market
Killer Content – create thought leading content with Whitepaper and optimize for best conversion working with demand generation and Marcomm teams
Sales Enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
Product Launch – Plan the launch of new products and releases and participate in the cross-functional implementation of the plan
Ecosystem Development – identify, grow and nurture key partnerships to help round out Avangate solutions

Job Requirements:

Bachelor’s degree in business or marketing
8-10 years of software product marketing experience in a SaaS/Cloud company
(Desirable) Experience with Software eCommerce
(Desirable) Cross functional experience – product management, consulting
Excellent Powerpoint and Word skills
Basic understanding of online marketing, Google Analytics
Good usage of Email marketing tools
Basic understanding of Marketing Automation tools
Graphic tools software knowledge a plus
Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties
Very strong written communication skills
Very strong presentation skills
Good global cultural orientation
Willingness to learn
Willing to travel in the USA - 10%, International – 5%

Job Location: Redwood Shores Office, USA

About this company
Founded in 2006, Avangate is headquartered in Amsterdam, The Netherlands. We are the agile eCommerce solutions provider trusted by Software,...