Senior Manager of Marketing, Products & Services
National Restaurant Association - Chicago, IL

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Job Title: Senior Manager of Marketing, Products & Services
Department: Product Marketing – Chicago
Reports To: Vice President of Product Sales & Marketing
Status: Exempt Level

This job description provides a general guideline to the most common duties, responsibilities, and minimum requirements for this position. It is not all inclusive and the actual position may vary as circumstances indicate or as determined by the Association. Working hours are primarily a varied shift position, but the Marketing Director, Products & Services may need to work varied hours to include weekends, as business needs dictate during peak time. There will be some travel from time to time as required between Chicago, our State Association Business Partners, as well as key accounts.

Summary of Position:
This position is responsible for planning, organizing, staffing, training, and managing all marketing functions to meet and exceed the revenue, expense management, and profitability objectives. Through the development of an annual business plan, this person will allocate resources to the most appropriate investments to maximize the profitable growth of the business through its product offerings. The Marketing Director will ensure the marketing message/position are consistent with the association’s mission and vision and has the ability, experience and knowledge to gather and analyze key intelligence data to propose meaningful short-term and long-term marketing strategies. He/she is fully aware of the competition’s marketing efforts at all times as well as the need of our target markets.

Principle Duties:

  • Create, manage, coordinate and execute all product & services marketing strategies and implement tactical plans to exceed revenue/profitability objectives.
  • Lead and manage Direct Product Marketing and Advertising, Online Marketing, Event Marketing, Social marketing, direct and email market and some Internal/External Creative Services.
  • Coach, mentor, role model - raise the team’s ability to deliver and exceed expectations while creating opportunities for succession talent. Drive a brand/customer driven marketing culture.
  • Demand generation – develop the strategy and manage the marketing programs that drive Sales demand for products
  • Works in a Team environment with a Leadership Role in developing, implementing short and long term strategies to optimize Business opportunities.
  • Work closely with the Global Marketing, Sales, Communications and PR team to ensure the proper amount and type of coverage to raise awareness of products/programs and ensure consistent product branding and image.

Secondary Duties:

  • Delivering sales results through the development and use of a national Marketing/Promotion calendar that is aligned with the NRA’s corporate calendar
  • Works closely with peers in other business units to ensure coordination of in-market promotions and campaigns; identifies opportunities to co-market complimentary offerings
  • Works with the Global Digital Marketing team to oversees the design and content of product focused websites.
  • Maximize digital marketing and effectiveness thru development of strategic goals and marketing plan, with a focus on driving sales and building brand loyalty through electronic and new media channels including Paid/Earned/Social media campaigns that align with the association’s objectives, product priorities, and ROI requirements.
  • Direct product & services events, including logistical planning, asset utilization, internal communication and industry/technology research.
  • Participates actively with new Products & Service Ideas for the Company, supporting new and existing Channels
  • Leverage past experience and communication skills to collaborate effectively with all stakeholders

Position Specifications:

1. Essential Use of Following Tools:

  • Computer, Data Bases
  • Printer
  • Fax Machine

2. Essential Training/Certifications:

  • 3-4 Year Bachelor’s degree in Marketing required, MBA preferred
  • Minimum 5 years of Management experience in Consumer Products & Foodservice and/or Agency Marketing
  • Familiarity with Hospitality/Restaurant Industry preferred but not required

3. Essential Skills/Knowledge:

  • Considerable people management skills; capable of acting as leader, advisor, mentor, and coach
  • Intellectual horsepower & curiosity (highly analytical & strategic)
  • Strong writing, reading, math and communications skills
  • Demonstrated marketing success driving positioning and innovative marketing programming (including digital, social media, ecommerce strategy.)
  • Strong communication skills and proven track record of managing teams and agencies
  • Demonstrated expertise in MS Office including advanced expertise in Excel and Power-Point
  • Design eye for collateral development with ability to direct creative team to produce outstanding engaging materials.
  • In-depth knowledge of lead generation, seo, paid search and digital marketing
  • Exceptional analytical and critical thinking skills
  • Significant business and stakeholder relationship building experience
  • Responsiveness to change and leads as a change agent
  • Significant communication skills in written and verbal formats; showcases clear and concise manner
  • Highly resourceful (stretches people and money; compresses time)
  • Complex problem-solving (create options, then converge)
  • Ability to learn other computer software programs, and enter and maintain accurate data/information
  • Broad fundamental Retail or Hospitality/Restaurant knowledge
  • Basic knowledge of office equipment such as fax and telephone
  • Ability to maintain confidentiality of work records
  • Strong organizational skills
  • Flexible and resilient
  • Strong problem-solving skills
  • Experience developing and managing a marketing plan and budget
  • Strong client management and interaction skills
  • History of hiring and developing talented staff
  • Time management skills
  • Strong interpersonal and diplomacy skills
  • Demonstrative abilities in collaborative team building and consensus
  • Strong strategic vision in areas of business, Sales and the Retail or Hospitality/Restaurant industry
  • Deep functional experience in Sales and Business Management
  • Ability to work as part of a team and to work independently; a self initiator, versatile and assumes risk with responsibility

4. Essential Mental Requirements:

  • Must be able to maintain good rapport with all departments
  • Must be able to understand the importance of the position for the success of the business
  • Ability to accept changes and be flexible
  • Be on time and with a minimal amount of absence
  • Must be able to work as an integral part of the senior management team of the organization
  • Must be able to make complex decisions for tough problems
  • Must be able to cope within a fast-paced work environment; perseveres with tenacity
  • Must be able to manage multiple projects; separating mission critical from the non-strategic; with minimal supervision
  • Must be fearless in tackling issues and challenges as they arise; doesn’t avoid confrontation
  • Must be able to understand the importance of the position for the success of the business
  • Ability to accept change and be flexible; focusing on action and outcomes
  • Must be able to act with honor, character and integrity

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