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Bruce Canner

National Accounts Manager, National Accounts / International Sales and Marketing

Holbrook, NY

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Work Experience

National Accounts Manager, National Accounts / International Sales and Marketing

HIT TOY COMPANY
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Plainview, NY
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2006 to 2010

• Managed major national accounts to include Wal-Mart, Toys R Us / Babies R Us, KB Toys, QVC, CVS, Walgreens, Rite Aid, Costco, BJ'S, HEB Grocers and Kmart 
• Managed .com customers including Amazon. 
• Developed products that were prudent to the European and Australian markets and grew both markets to $8M and $5M dollars respectively. 
• Grew Kmart's business from $1.5M to $5M. 
• Expanded retail space at Toys R Us and developed successful ad campaigns. 
• Took Amazon business to $1.5M. 
• Closed individual deals valued to $5M. 
• Generated up to $35M annually. 
• Made high effective executive level presentations.

Sales Director, National Accounts

SHELCORE TOYS
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Somerset, NJ
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2002 to 2006

• Managed 25 major accounts to include Toys R Us, KB Toys, Wal-Mart, Target Juvenile, BJ'S, Modells, Dicks, and Shopko, Sams Club. 
• Managed forecasting, production planning, advertising planning, and promotions. 
• Established strong contacts in Hong Kong. 
• Demonstrated extensive knowledge of L / C business. 
• Negotiated extensive new retail space at Toys R Us. 
• Grew the KB business from $100K to $1M+. 
• Developed products for Sam's Club and BJ's wholesale clubs. 
• Grew the infant business at Wal-Mart from $0 to $5M+. 
• Generated up to $20M annually.

Senior National Accounts Manager

FISHER-PRICE
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East Aurora, NY
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1997 to 2002

• Managed major accounts to include Toys R Us, K*B, and Ames. 
• Managed sales, advertising planning and promotions. 
• Achieved a $50M volume at KB toys and Toys R Us. 
• Grew the KB import business from $0 to $5M. 
• Grew Toys R Us retail business by over 8 feet.

Director, Key Accounts

TYCO
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Mount Laurel, NJ
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1989 to 1997

• Promoted from District Sales Manager and Regional Sales Manager positions. 
• Managed sales in the Tri-State area. 
• Generated $50M annually.

Education

AA

Nassau Community College -
Garden City, NY

BA in Political Science

Hofstra University -
Hempstead, NY