Dynamic public affairs and communications manager with keen abilities to evaluate effectiveness of marketing communications campaigns, provide qualitative and qualitative analysis, identify new opportunities, develop creative solutions, and implement and manage strategic and tactical campaigns utilizing new media platforms. Proven ability to translate highly nuanced information into clear, relatable messages. Broad background in creating innovative marketing initiatives and communications materials that engage consumers and strengthen brand resonance among targeted audiences to build buy-in. Collaborative self-starter who seamlessly manages shifting priorities and interacts with internal and external stakeholders, while remaining diplomatic under pressure.
Brand Marketing Communications
January 2011 to Present
Manage all aspects of marketing communications collateral for 4 early childhood education brands including: market & policy research, strategy and development, branding, print and web advertising, social media, copy, layout and design, tradeshows, promotions, print production, performance monitoring, analysis and reporting.
Project Management – Manage all print, tradeshow, and new media collateral for company from inception to finished product. Evaluate print collateral supply chain to increase economies of scale. Manage marketing collateral budget.
Social Media – Manage two company and two product brands social media strategies and write content for company blogs, content websites, ecommerce websites, Twitter, Facebook, etc. Research, develop, implement, and evaluate social media/outreach programs for unique brands and audiences as well as provide recommendations to senior management. Coordinate web content and conduct social media analysis (using Google Analytics, Commission Junction, etc.) Develop new content.
Analysis & Reporting – Oversee web analytic data and develop solutions to resolve web marketing challenges. Monitor and analyze performance data of marketing and sales initiatives, report results to senior management. Use analysis to steer future initiatives.
Brand Market Research & Development
September 2009 to January 2011
Researched policy trends and analyzed effect of policy on early childhood education market. Developed, managed, and executed targeted marketing campaigns. Responsible for R&D budget within larger Brand Marketing budget. Expanded role to include copy writing, social media marketing.
Project Management – Created and implemented various targeted marketing campaigns based on independent funding research. Increased department revenue by over 80% in first year. Generated most revenue in the history of the position. At time of promotion, 2011 revenue projection for position reached over $1 million.
Market Research – Conducted market research on early childhood education and special needs industry. Maintained and updated actionable industry information on an ongoing basis on state and national levels. Wrote quarterly industry and policy summaries for board of directors. Created yearly valuation summaries mapping industry health for investors. Chosen to sit on strategic team to grow our special needs company.
Social Media Marketing/E-Marketing – Solely maintained and contributed to teacher assessment blog, which continues to be one of the company’s highest revenue generating blogs. Contributed content to bi-weekly industry newsletter with a circulation over 95,000.
Executive Aide and Graduate Assistant
October 2007 to July 2009
Hired to assist director in executing and managing diverse projects for the school including facilities enhancement, special events, and student relations. Expanded role to development and coordination of electronic media marketing initiatives for a 429-student program by leveraging knowledge of new media trends. Conducted market research and brand audit including competitor analysis and internal research to increase program’s market share.
Brand Image and Marketing – Enhanced stakeholders perception of school image by developing marketing and communication materials independently and collaboratively, including a “Year End Review” newsletter, while adhering to tight deadlines for publication. Produced engaging web 2.0 marketing campaign using the social media including Facebook, Twitter, and YouTube. Performed digital media audit; findings incorporated into marketing plan to increase efficiencies.
Copy Writing and Communications – Designed and wrote copy for program handbooks that became a quick reference for students and source of equity for the program. Synthesized and integrated communication from multiple source points to communicate to students and parents about special program and events, as well as coordinated all specific initiative steps.
Senior Graduate Administrator, Broadcast Suite, School of Media & Public Affairs (Oct 2007-Apr 2008), Promoted
November 2007 to February 2009
Provided research and public relations support for the publication of two books for Cokie Roberts, author, political commentator, and senior news analyst.
Public Relations - Leveraged ability to identify power contacts for requesting and scheduling interviews. Coordinated and transcribed interviews with public figures in the preparation for specific chapters.
Creativity - Identified passages of interest and transcribed passages from letters between John Quincy Adams and Louisa C. Adams for Ladies of Liberty, published April 2008. Identified new topic entries while conducting research for We Are Our Mothers’ Daughters (2nd Edition), published April 2009.
Press Assistant (Fall Internship)
September 2008 to December 2008
Assisted in raising awareness of the Senator’s position on relevant issues by collaborating on press projects. Provided proactive and reactive media relations support. Researched daily press clips and maintained a comprehensive database for staff records.
Digital Media - Demonstrated strong initiative by digitizing the press office, establishing an online database for uploading media lists, developing a comprehensive mapping system for Senatorial state visits, and teleconferences, providing a virtual public relations resource, and making it accessible for office.
Public Affairs - Executed public affairs activities with adept understanding of policy making process and government affairs. Positively influenced constituent and media perception by writing communication materials, including dialogue for Sen. McCaskill, press releases about Senator sponsored/supported legislation for federal grants (natural disaster relief, veteran services/affairs, rural development, and financial firm regulation as part of the Emergency Economic Stabilization Act). Contributed to maintaining positive working relationships with community and business groups.
Media Relations - Assisted with day-to-day external relations challenges of handling media requests and media interviews and advisories by contacting media outlets, wrote sound bytes, and organized a statewide press distribution list.
Media and Communications Intern (Summer Internship)
May 2008 to September 2008
Researched, compiled, and distributed daily media clips on Save The Children initiatives across the nation and abroad.
Social Marketing/Community Relations – Leveraged knowledge of current social networking trends to develop a strategic plan to partner with college campuses for intern recruitment and engagement and heighten young adult awareness about Save The Children’s advocacy efforts, which was incorporated into an intern-lead project to audit and strengthen the NGO’s current program. Plan heavily incorporated the use of social networking site Facebook as a tool to strengthen intern community and increase interest in internship.
Client Services Representative
November 2006 to July 2007
Selected as the Marketing Liaison for North and South Carolina by senior regional management to assist in branding and creating several critical sales proposals aimed at securing and retaining key accounts. Ensured business retention by effectively coordinating the delivery of career management and talent management consulting services.
* Brand Messaging - Advanced company's service branding by partnering with Sales and Market Resource Departments to synthesize and create a consistent message for current and prospective clients through presentations and effective marketing materials at tradeshows and company events. Utilized effective communication skills across all levels of management to influence decision-making.
* Business Development - Collaborated on sales pitch and to a $4.7B company resulting in contract for career transition business. Contributed to annual sales revenue of $6M by leveraging organizational skills and collaborative efforts with other departments to assist with the planning and execution of numerous client-focused events and sales prospecting programs.
Client Services Associate
February 2006 to November 2006
* Business Development Support - Contributed to securing a $1M contract through conducting and documenting competitive research and preparing comparative services analysis for RFP response.
Master of Arts in Media and Public Affairs
January 2007 to January 2009
International Advertising Association Diploma in Marketing Communications
Bachelor of Arts in English
January 2001 to January 2005
Strategic Communications, Marketing, Public Affairs, Public Relations, Project Management, Event Management, Writing/Editing, Creative Services, Direct Mail, Social Media, HTML
Junior League of Northern Virginia
2009 to 2009
Junior League of Monterey County
2009 to Present
Sage Encyclopedia of Journalism
September 25, 2009