I am a data driven online marketer with a passion for finding ways to improve existing marketing channels while continuously searching for new opportunities.
Online Marketing Manager
February 2013 to Present
Senior SEO Data Analyst
July 2012 to February 2013
SEO Data Analyst
July 2011 to July 2012
Online Marketing Associate
February 2010 to July 2011
Report directly to the Senior Customer Acquisition Manager
Manage three customer acquisition channels:
1. eBay- Founded the BuildASign eBay channel which now brings in 500k annually and has a dedicated staff of 3 employees
2. Datafeeds- Manage and continuously work on improvements to all feeds sent from BuildASign and all the BuildASign micro-sites syndicated across various comparison shopping engines. Improved revenue from the datafeed channel by more than 80% YOY
3. Affiliate- Launched and manage the BuildASign.com affiliate program as well as the affiliate program for the newly launched EasyCanvasPrints.com affiliate program
Marketing Coordinator - SEO Specialist
December 2008 to February 2010
Devised SEO strategies for Offers.com as well as over a dozen vertically focused affiliate websites. Extensive ROI focused keyword research using internal analytics and PPC data along with 3rd party tools. Developed page data that targeted top search terms while being easily scalable across the site's thousands of pages.
May 2008 to December 2008
Worked with the SEO Manager to optimize on page keywords based on revenue potential. Devised unique link bait strategies as well as implemented traditional link building campaigns.
BA in Economics
Google Analytics, Omniture Site Catalyst, Affiliate Marketing (Merchant & Publisher Side), Comparison Shopping Engines, eBay Marketplace, bash, Python (basic), MySQL (basic)
This resume was created by Andre Nader. (Test for Google Authorship markup)