Andy Beloff

PROJECT COORDINATOR/ASSOCIATE

August 2011 to Present

A 6 month engagement responsible for supporting the planning processes of medical education programs. Perform activities surrounding the planning and reporting of programs to ensure compliance with internal policies for both U.S. FDA regulations and client guidance and policies.

GOVERNANCE PROJECT SPECIALIST

2010 to 2011

Governance project specialist in nonprofit organizational management in the department of Technical Activities. Worked extensively with a geographically-diverse and cross-cultural member-based constituency of volunteer board and committee members, managing the activities of the Society Review and Periodicals Review & Advisory Committees. Position included management of onsite meeting and event logistics for the groups’ 3 annual meetings.

RESULTS:
• As staff liaison, successfully planned and project-managed all aspects leading up to the 3 annual meetings for these 2 prominent committees. Also managed onsite logistics at each venue, facilitating the review of over 50 IEEE peer-reviewed journals and 12 engineering societies during this period.
• Provided content and coordinated efforts to create an internally-accessible website devoted to showcasing industry best practices from IEEE's family of engineering journals, societies and councils.
• Applied SEO techniques to committees’ webpages to raise ranking and visibility in search results.

FREELANCE PROJECT MANAGEMENT

2009 to 2010

As an independent consultant, provided pharmaceutical market research, project management and expertise in medical and digital marketing communications, medical education, and association management to a diverse client base.

PROJECT MANAGER, MEDICAL EDUCATION, COMMUNICATIONS & ASSOCIATION MANAGEMENT

2002 to 2009

Played integral role in 5-year association management relationship between DesignWrite and its largest client, HOPA (Hematology/ Oncology Pharmacy Association) - a professional, nonprofit medical society of 1,500 oncology pharmacy practitioners. Ensured all completed projects and deliverables, as outlined in the organization's strategic plan, met or exceeded client's expectations. Also worked with other company's clients on several prominent initiatives that generated upwards of $5 million in revenue.

RESULTS:
• Over a 5-year period raised more than $1 million in industry support to fund educational programming initiatives for HOPA's annual conference, including $335,000 for 2009 meeting.
• Increased HOPA's listserv communications by 170% to more than 500 messages monthly over a five- year period. This was achieved through enhanced communications with an engaged membership.
• Worked with clinical experts and faculty on a national diabetes management program funded by Novo Nordisk to deliver continuing medical education to over 7,500 primary care physicians through a series of 15 live, coast-coast seminars and web-based interventions. Managed meeting logistics, on-site slide review with speakers and all aspects of client-facing relationship with program sponsors and partners.
• Managed 3 speaker bureau websites for Ortho Biotech's oncology franchise. Business generated $0.5 million in annual revenue.
• Researched, wrote and produced 50 reports in a 2-year period for a monthly online competitive surveillance initiative presenting the latest scientific data published in peer-reviewed journals.
• To enhance the scientific integrity of the company's multi-factorial needs assessments for new business proposals, symposia, and educational programming, oversaw the creation, design, and implementation of online polling. Over 115 questionnaires utilizing qualitative and quantitative research techniques were created during a four year period utilizing a popular web-based polling management platform, generating over 11,000 responses.

Position reported directly to company president.

MANAGER, E-STRATEGIES & SOLUTIONS

2001 to 2002

Princeton, New Jersey
MANAGER, E-STRATEGIES & SOLUTIONS
Developed integrated digital marketing communications strategies for delivering philanthropic and wealth management services to prospects, clients and sales force. Identified best practices, metrics, strategic partners and vendors to create and deploy business-to-business and business-to-consumer initiatives.

RESULTS:
• Created plan for web-based newsletter, delivering highly actionable and sophisticated philanthropic sales strategies and tools for top 2% of firm's 15,000 financial advisors.
• Delivered series of targeted video teleconferences to Merrill Lynch's 600+ retail branch network. Priced below $1,000 per show - events provided cost-effective, productive climate for Merrill Lynch financial advisors, external consultants, and American Cancer Society (ACS) Gift Planning Officers to network and learn about latest legislation and techniques mutually beneficial to each group's sales objectives. This included nationwide expansion of firm's charitable gift annuity business with ACS.

E-MARKETING COMMUNICATIONS MANAGER

1997 to 2001

Merrill Lynch Trust Company/Nonprofit & Philanthropic Financial Services, Merrill Lynch Wealth Management Services, Merrill Lynch Next Generation Marketing, Princeton, New Jersey

E-MARKETING COMMUNICATIONS MANAGER
Identified, managed, communicated and delivered segment- and channel-appropriate web-based services and solutions to internal sales force, general employee population, prospects and clients. Also collaborated on all Internet marketing activities for new business unit focusing on tech-savvy, wealthy young investors, aged 25-44.

RESULTS:
• Secured services of prominent NYC consulting firm to create online, searchable database of personal profiles for Merrill Lynch Trust Company's sales professionals. Successfully negotiated below market rate at a time of rapidly escalating costs due to nationwide consultant shortage.
• Coordinated regularly televised media outreach appearances for management team members on closed-circuit daily news show for domestic sales force.
• Worked with media services group to create high-end, professionally-designed and branded
presentation templates and CD-ROMs for consulting team, management and sales force use in client meetings, seminars and conferences.
• Received President's Award (1999) for role in communicating and implementing new pricing and sales force compensation guidelines for Merrill Lynch Trust Company.
• Used Internet as key channel for educating public on changes affecting Individual Retirement Accounts as introduced through 1997 Taxpayer Relief Act. Achieved through creation of special "IRA Center" on firm's AskMerrill website. Produced online financial seminars, wrote marketing and promotional copy and collaborated on banner advertisements and special keyword buys on major online portals to heighten interest in IRAs and generate investor traffic to special site.