Post a Job Sign in

Jon Althoff

Blue Chip CPG Sales and Marketing Professional

Plymouth, MN


Sales and Marketing professional with proven ability in creation/development of brands, marketing planning, and solution selling; building/leading effective, passionate, sales/marketing teams; providing leadership in complex change and strategic environments. Recognized for cross business team effectiveness, with diverse experience in multiple distribution channels and industries.

Work Experience

Vice President, Sales and Marketing


October 2009 to October 2011

Sales and Marketing lead for King Technology, a privately held company specializing in patented water purification systems for residential pools and spas. Team Leadership responsibility, from new product and program creation and positioning, to sales leadership, customer engagement and sales results. 
• 2010: Led team in turning volume from a double digit loss to growth in one year by organizing sales objectives, accountability and the use of new sales tools while introducing the company's first new product in 3 years. 
2011: Led team in setting the best 'Early Buy' period sales result in company's history. 
• Led company sales and marketing teams of seven, plus a U.S. and International Representative Network of over 25. 
• Envisioned and implemented company's first logo redesign and top brand repositioning including all branding elements, taglines and positioning statements (Frog® brand ). 
• "Voice to the Customer" in successful enforcement of company's Industry leading Minimum Advertised Pricing policy. 
• Introduced a totally new brand line-up designed to allow enforcement of MAP policy (via closed distribution). 
• Designed and executed plan to turn around several top five retail customers from decline to growth. 
• Entered into key Internet-based brand building initiatives, including QR coding (product and POP) and YouTube videos.

Managing Partner


2008 to 2009

Sales and Marketing work across multiple product lines and sales channels; building on 20+ years of experience with two blue chip food companies.  
Sales and Marketing work across multiple product lines and sales channels; building on 20+ years of experience with two blue chip food companies.  
• Coordinated the integration of two protein companies, including the 230 page PowerPoint integration document on time and on budget. 
• Led the development of tools to focus the sales team on top company priorities across all lines, through sales interviews and coordination with the marketing team.

Director of Sales and Marketing


2005 to 2008

Sales and marketing P&L responsibility. Generated over 30% of the profits for the $700MM Bakery Channels Group, Bakeries and Foodservice Division. Business to business entity, selling bread mixes and concentrates/branding to regional and national bakeries and retailers. 
• Led stabilizing of volume after 10 years of declines, focusing sales and marketing on prioritized customers and new branding initiatives. 
• Conceptualized/directed marketing team, while leading the sales team which launched Fiber One(TM), first functional brand addition to General Mills bread brands. Brand took over number one position from the current market leading fiber bread. 
• Grew profits year over year for first time in 10 years through introduction of more profitable lines, exiting low margin businesses, and implementing frequent pricing ahead of commodity increases. 
• Grew most profitable customer base (by a compounded 10%) through new varieties and integrated marketing efforts. 
• Forged a successful business focus and branding plan amidst constant change within a complex environment. 
• Repositioned Pillsbury® brand (to return brand to growth after years of declines), and grew Country Hearth® (General Mills' largest bread brand), achieving double digit increases. 
• Built businesses through five Key Account Managers nationally (personally recruiting two) while reorganizing function by key customer groups and new business development, leading to significant new business generation. Created positive trade awareness by branding the sales and marketing team "Fresh Bread Solutions".

Director Level Positions

Minneapolis, MN

1999 to 2008

Director of Foodservice Field Sales, North America


2002 to 2005

P&L for sales of GMI brands in Foodservice segments, nationally. 
• Selected to solidify Foodservice selling organization following 9/11 Industry downturn. 
• Integrated Pillsbury (broker) and General Mills (direct) sales forces, driving over $700 million in sales. 
• Directed hybrid sales organization of broker and direct personnel (55 brokers, 100+ direct sales personnel, seven Regional/Segment Director direct reports). 
• Set up 12+ consecutive months of sales/profit increases through adjusting broker commissions, customer and direct incentive structures, while prioritizing and focusing sales team on most profitable SKU groups. 
• Reduced SKUs from 4000 to 2100, while increasing profitability.

Director of Sales and Marketing, Convenience Division


1999 to 2002

Sales/marketing P&L responsibility (directed marketing, product development and sales for all GMI brands in convenience channels). 
• Recruited (back) to General Mills to create and staff an all company sales and marketing convenience, vending and special markets team. 
• Doubled sales and profits in three years, (increasing sales by one million cases in one year alone). 
• Built/led highly effective team (twenty brokers, seven Regional Sales Managers, marketing staff of five, and internal sales team of six).

Vice-President, Sales


1996 to 1999

• Led seven regional sales managers, 36 brokers and several broker consolidations realizing consistent EBIT and sales growth. 
• Achieved 150% of EBIT plan utilizing sales team motivation, clear communication, and aligned incentives. 
• Recognized for significant C-Store ACV improvement (from 88% to 93% on highest profit line) driven by new product introductions, key customer sales tracking reporting, and personal incentives.

Various Marketing Positions

St. Louis, MO

1986 to 1999

Largest sugar confection division within Nestlé, USA. Brands included SweeTARTS®, Spree®, Pixy Stix®, Bit-O-Honey®, and others.

Director of Marketing


1992 to 1996

• Structured and staffed fully functioning marketing department of eight from the ground up, for a start up division. 
• Doubled ShockTARTS® and Laffy Taffy® brands volumes through aggressive new product introduction pipeline. 
• Grew Bit-O-Honey brand by 15% after years of declines through implementation of brand packaging changes/communication, and consumer driven product flavor and texture improvements. 
Commenced career at General Mills, progressing to Nestlé, USA, prior to returning to General Mills. Previously at General Mills, progressed through positions of Marketing Assistant and Assistant Marketing Manager, (Yoplait, Betty Crocker, and Big G Cereal Divisions). At Nestlé, previous positions included New Products/Seasonal Lines Product Manager and Marketing Manager. Key accomplishments during these roles: introducing division's first successful supermarket line, developing the first TV ad/test campaign, introducing a new brand flanker/several new brands, and leading diverse, high performance cross functional teams.


MBA in Marketing

Washington University in St. Louis, Olin School -
St. Louis, MO

BA in Business, Minor in Political Science

Illinois College -
Jacksonville, IL

Additional Information

o President, MBA Graduate Business Student Body  
o Re-Chartering Member, Alpha Phi Chapter of Alpha Phi Omega national service fraternity 
• BA, Magna Cum Laude, Business/Political Science – Illinois College  
o President, Student Body 
o President, Eta Sigma Chapter of Alpha Phi Omega national service fraternity 
• International Marketing/Strategy Training, Nestlé - Vevey, Switzerland 
• General Mills Champion Award – Presented annually to top 30 Company employees worldwide  
• Former Board Member - Independent Bakers Association  
• Former Cross Industry Marketing Leadership Committee - Grain Foods Foundation  
• Team Leader: Soldier Phone Home Campaign - Led number one team in Company (2 years running)  
• Founding Member - Warehouse Delivery Snacks Industry Trade Association