MATTHEW BROWN
Rockwall, TX
o Award-winning creative/marketing professional with 11 years of retail and corporate experience leading marketing teams, creative teams and multi-channel strategies for a $60 million dollar online retail company.
o Proven ability to conceptualize and curate marketing campaigns that consistently exceeded quarterly revenue goals by a minimum of $2 million dollars.
o Exceptional ability to grasp the impact user experience plays in revenue opportunities. Expert in the technical, conceptual and content development of sales-driving collateral. Proven ability to drive record-high marketing campaign response rates and execute successful product launches.
o Successfully rolled out a complex search engine optimization strategy for organic growth that increased traffic by 250% and revenues by 20%.
o Vast experience and daily use in enterprise level tools such as: Omniture, Responsys, Searchlight, Compete, Manticore, CRM, Jeeves, Ecommetry and many others.
Work Experience
Online Marketing Manager
September 2011 to Present
Director Of Marketing & Creative
April 2010 to September 2011
Grew the customer base from 8,000 to 40,000 customers in 6 months, established and managed a complex vendor network and created a balanced strategy across multiple channels to ensure sustainability and growth.
Selected Accomplishments:
Built and managed the creative team which won multiple awards for multiple digital properties.
Established a content and social strategy that yielded 5 one word search terms, 20 two word phrases and over 45 first page non paid placements in the SERP’s.
Consistently worked with the executive team and investment firm to stay ahead of the curve and roll out rapidly changing opportunities.
Senior Creative Director
April 2002 to February 2010
Advanced through a series of promotions, of which culminated into direct management of a 15 person creative and marketing team. Created concepts, scope of work and creative’s for clients, direct mail campaigns, sales collateral for diverse clients, projects and applications within enterprise level software, platforms and tools.
Selected Accomplishments:
Design, Developed and Managed over 350 complex, to enterprise level websites and applications for companies of revenues up to $350M.
Assumed a lead role in pitch team meetings due to strengths in presentation and negotiation skills, and helped close major accounts ($100K to $1.5M+ initial contracts).
Generated campaign response-rates of between 6% and 8% (up to 4 times the industry average) for clients and internally response-rates of 10%-14%.
Education
Color Theory, Interior Design
2001 to 2014
Skills
Marketing, SEO, Web Design, Graphic Design, UI, User Experience Design, UX, Marketing Strategy, Creative Director, Management
Additional Information
Career Highlights:
o Award-winning creative/marketing professional with 11 years of retail and corporate experience leading marketing teams, creative teams and multi-channel strategies for a $60 million dollar online retail company.
o Proven ability to conceptualize and curate marketing campaigns that consistently exceeded quarterly revenue goals by a minimum of $2 million dollars.
o Exceptional ability to grasp the impact user experience plays in revenue opportunities. Expert in the technical, conceptual and content development of sales-driving collateral. Proven ability to drive record-high marketing campaign response rates and execute successful product launches.
o Successfully rolled out a complex search engine optimization strategy for organic growth that increased traffic by 250% and revenues by 20%.
o Vast experience and daily use in enterprise level tools such as: Omniture, Responsys, Searchlight, Compete, Manticore, CRM, Jeeves, Ecommetry and many others.
Software:
Adobe CS 5.5, Responsys, Omniture (SiteCatalyst), Searchlight, Ecommetry, Jeeves, Manticore, HMC, SVN, Office (Word, Access, Excel, PowerPoint)
Web/Multimedia:
HTML, HTML5, CSS, CSS3, Javascript, Jquery, Ajax, .Net, Magento, Wordpress, Demand Ware