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Michelle Araujo

Newark, NJ

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Experienced, professional project manager, web designer / developer and social media marketing manager. Knowledgeable in current web technologies. Detail-oriented, innovative, with an intense energy for learning and continually striving for excellence. 
 
Responsibilities include leading & participating in design, development, search engine optimization, search engine marketing, blogging, providing support for back-end users, education/training, and content addition to multiple e- commerce websites using both proprietary and open source content management systems.

Work Experience

Social Media- SEO/SMO - Digital Marketing

Freelance
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Newark, NJ

PROFESSIONAL EXPERIENCE 
 
Freelance Social Media Management, New York, NY 
2005- Current 
 
• Klout Score 79 
• Plan, develop and implement social marketing strategies to expand social audiences, increase engagement and to support digital engagement 
• Manage daily content creation and scheduling on Twitter, Facebook, Youtube, Linkedin, Pinterest, Google Plus and Instagram 
• Act as the lead contact with clients for social marketing efforts 
• Research and make recommendations for how to best leverage emerging social platforms and technologies for digital marketing purposes 
• Measured social media campaigns ROI and other relevant metrics using reporting tools such as Google Analytics, Hootsuite and others 
• Identified key social influencers within client’s market and fostered working relationships 
• Increased overall social media following, likes and shares 
• Create brand awareness using relevant content, contests and blog posts 
 
Freelance Web & Graphic Design, New York, NY 
2005- Current 
• Create websites using HTML/CSS and open source cms such as Wordpress, Joomla and Magento  
• Create logos, business cards, marketing materials using Photoshop 
• Design email marketing templates mobile and social friendly using html 
 
SMO/ SEO Freelance 
2005-Current 
• Build search engine friendly social media profiles  
• Create do follow backlinks using social media 
• Optimize website and social media for search engine and branding 
• Optimize content for maximum search engine ranking 
• Mobile marketing for search engine traffic 
 
Statewide Realty, New York, NY. 
2004-2005 
Marketing Director  
• Handled the setup of company as a startup. 
• Put together marketing systems, advertising, and media for companies branding. 
• Utilized heavy internet advertising on social networking and real estate related sites ( ex. Trulia) 
• Lead Generation systems utilizing Search Engine Optimization ( Got company on 1st page of Google organically) 
• Created marketing presentations for Luxury Condos in Manhattan 
• Set up the company with Top-producer Real Estate Contact Management Software. Taught how to incubate leads and use email marketing tactics to gain more business. 
 
EDUCATION/CAREER DEVELOPMENT 
 
New York Real Estate Institute 
Real Estate Broker’s and Salesperson Licensing. Currently have active Salesperson License. 
 
New York Real Estate Institute 
Mortgage Broker Training Course. Received certificate of completion. 
 
Coursework/Seminars: Project Management, Successful Supervision, Interaction Management, Effective Writing for Results, Time Management, Instructor Skills Workshop, Supporting Service Excellence, Effective Presentations, Interviewing and Selecting 
 
Computer Skills 
 
MS Word, Excel, Publisher, PowerPoint, Outlook; Adobe: Professional, Dreamweaver 
 
Calyx Point Mortgage Software, HTML/CSS/, Web Design 
 
Social Media Marketing, Search Engine Optimization, Email Marketing Design 
 
Landing Page Design, Lead Generation, CRM Programs

Education

Real Estate

New York Real Estate Institute

certificate of completion in Project Management

New York Real Estate Institute

Skills

web design, graphic design, crm, social media, seo, marketing, sales, smo, mobile seo, mobile applications, facebook, google, linkedin, pinterest, seo tools, seo campaign management, google ppc, bing ppc, wordpress, visualization

Additional Information

Computer Skills 
 
MS Word, Excel, Publisher, PowerPoint, Outlook; Adobe: Professional, Dreamweaver 
 
Calyx Point Mortgage Software, HTML/CSS/JAVA Web Design 
 
Social Media Marketing, Search Engine Optimization, Email Marketing Design 
 
Landing Page Design, Lead Generation, CRM Programs