Paul Zink
Gloucester, MA
Paul Zink is an experienced copywriter / creative director skilled in developing strategically sound creative concepts and executing response-generating campaigns. Clients served include Bank of America, Bose Corporation, Monster.com, Wells Fargo Bank, Blue Cross/Blue Shield, Dell Computers, Household Credit Services, The Disney Channel, Hewlett-Packard and many others. Experience covers a wide range of product / service categories (B2C and B2B) across all media including print, collateral, mail, DRTV, radio, online, interactive. Expertise includes copywriting, creative direction, presentation, project & team management and senior client contact. Professionally focused on creating persuasive messaging in service of a client's business goals.
Work Experience
Freelance Copywriter / Creative Director
2009 to Present
Associate Creative Director / Copy
2008 to 2009
Responsible for in-house writing, creative direction and project management across a variety of Bose consumer audio product areas, including Noise reduction technology, Wave® music systems, 3•2•1® Home entertainment systems, QuietComfort® headphones, SoundDock® systems and new product launches. Media included retail print, direct mail & catalog, radio, TV (spots and infomercials).
Creative Director
2005 to 2006
The Garvey Group acquired Blue Ant personnel and assets (see below) in Jan. 2005 and reformed it as an internal marketing communications department. My new job included directing creative and graphic production services for the department, developing overall branding for the Garvey Group of companies, creating integrated sales support materials to define and promote corporate capabilities to new and existing customers, and managing creation of PR support materials. The department was dissolved in spring of 2006.
Creative Director
2003 to 2005
Partner/creative director in a startup ad agency, responsible for copywriting and creative direction for clients in aviation, insurance, dietary supplement and Internet services industries. Key Clients: Jet Support Services Inc., Integrative Therapeutics Inc. (div. of Enzymatic Therapies Inc.), Bankers Life and Casualty, Cornerstone Senior Services (insurance), ZKid Network (Web-based VPN), and The Garvey Group. Work included creation of three new Websites (JSSI, Cornerstone, Integrative Therapeutics). Media included magazine print, interactive, radio, direct mail and various forms of collateral. Blue Ant LLC was dissolved in early 2005 and sold to The Garvey Group (see above).
VP / Associate Creative Director
1999 to 2001
Concepting, copywriting and creative team management in the 19-person creative department of a 140-person, vertically integrated direct marketing agency. Work covered campaigns in all media for clients including AAA and Fireman's Fund insurance, eBay, Dell Computers, John Wiley & Sons, SpeechWorks, SpaceWorks, and Empire BlueCross & BlueShield of New York. My work in print, mail and interactive was awarded five N.E.D.M.A. creative awards.
VP / Associate Creative Director
Managed creative teams as large as 17 people for this FCB-owned direct response agency, on campaigns and projects with budgets ranging from $50,000 to $7,500,000. Position was located in both Los Angeles and later, in Boston, MA. Primary client: Household Bank / Household Credit Services. Other clients included Zoégas Kaffé (div. of Nestle), Valley Bank of Arizona, Hewlett-Packard, and the Santa Monica Museum of Flying.
Creative Director
Key client: The Disney Channel.
VP / Creative Director
Key clients: Bank of America, Friends of the Golden Gate Bridge Inc.
Assoc. Creative Director
Key client: Wells Fargo Bank.
Education
BA cum laude in Latin Literature
BA rite in English Literature
Skills
Concepting, Copywriting, Creative Direction, Presentation, Project Management, Team Management, Senior Client Contact.
Awards
L.A.A.W. (Los Angeles Advertising Women) Gold Lulu Statue
Gold Award, multimedia campaign (new product launch). Client: Ameritech / Household Credit Services.
AAF "Best in the West" Silver
ADDY Award. Client: Wells Fargo Bank.
DMA Echo Award
Bronze: multimedia campaign. Client: Ameritech / Household Credit Services.
NEDMA Awards for Creative Excellence
Gold Award, direct mail. Client: John Wiley & Sons.
Gold Award, print. Client: SpaceWorks Inc.
Silver Award, print. Client: SpeechWorks Inc.
Bronze Award, print (agency promo). Client: CPS Direct Inc.
DM Creative Guild/West Pioneer Awards
Gold Award, multimedia campaign. Client: Great Western Brokerage.
Groups
Boston Area MG Club
Present
The preeminent MG owners club in the metro Boston area.
Advertising Copywriting – Linkedin
Present
5,079 member group of advertising copy professionals
Marketing Communication – Linkedin
Present
46,121 member group of Marketing Communications professionals
Creative Intensive Network – Linkedin
Present
13,950 member group for advertising creatives
Publications
Devil Wind (mass-market paperback novel)
1983
One of three softcover Young Adult novels written by me under the pen name Laurie Bridges & Paul Alexander, published by Bantam Books as part of their popular Dark Forces series.
Goodreads.com Reader Review: "'OMG' - this would compete only with Sweet Valley High for my favourite series of books EVER when I was about 13! I LOVED all of this amazing American teen horror series and thought they were all brilliant, so feel compelled for that reason to give this 5 stars! I would love to get them again, although maybe I should just leave them as the perfect read in my memory - I can practically still remember them all!"
Swamp Witch (mass-market paperback novel)
1983
One of three softcover Young Adult novels written by me under the pen name Laurie Bridges & Paul Alexander, published by Bantam Books as part of their popular Dark Forces series.
Amazon.com Reader Review: "This series completely rocked back in the 80s. This one is about a group of friends who run into a bit of trouble in the bayou... I highly recommend it for anyone who can locate a copy. These have been rather elusive."
Magic Show (mass-market paperback novel)
1983
One of three softcover Young Adult novels written by me under the pen name Laurie Bridges & Paul Alexander, published by Bantam Books as part of their popular Dark Forces series.