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Léan Beatty

San Francisco, CA

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Passionate marketer with over 4 years experience in online digital marketing and SaaS consumer products, capable of identifying and solving complex problems in creative and logical ways. Adept at combining critical analysis with imagination, innovation, and a sense of humor. Persuasive communicator in verbal and written forums, drives for results through strong collaboration and self-direction, forward thinking, able to shepherd available resources in order to achieve goals.

Work Experience

Marketing & Events Coordinator

Hewlett Packard
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Fremont, CA
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November 2013 to Present

• Manage and coordinate small to medium size events including and not limited to, HP Discover 2013 Barcelona, Discover 2014 Las Vegas, Flash Memory Summit 2014, and VMWorld 2014 
- Planned 900+ HP Storage Customer After Party at Club XS (Wynn) in Las Vegas including, negotiation of rates, location, shipping, equipment, signage, giveaway promotions, entertainment, and labor staffing 
- Manage the follow-up process with attendees and non-attendees, including working with sales team to comply with all event requirements 
- Represent storage on cross BU standing event calls and report back 
- Vendor management: printing, shipping, giveaways, and all other collateral 
- Track deliverables against schedule and budget 
-Manage event promos: booth drivers, giveaways, promotional contest and campaigns 
 
• On Site Assistance at Events 
- Oversee booth setup/tear down 
- Staffing and support 
- Coordinate shipping logistics for internal and external vendor items 
- Manage daily booth activity (lead scanners, promos, etc) 
- Music, Dj, Audio & Video management 
 
• Social Media Blogger Lounge 
- Responsible for scheduling and confirming HP Storage Slots 
- Schedule subject matter experts for demo interviews and live streaming  
- Submit and confirm content including abstracts and bios 
 
• Assist in creating and designing new product launch materials including brochures, catalogs, giveaway promotion items  
 
• Non-event Activity 
- Marketing Room Inventory and management 
- Backup resource for other team members 
- Track and manage all promotional tax forms for audit 
- Shipping and delivery

Marketing Associate

Salesforce
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San Francisco, CA
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May 2013 to September 2013

Responsibilities 
• Video Production Management 
- Created, edited, recorded, and produced videos for the Salesforce.com Foundation’s Non Profit and Higher Education partners, including VO, cross-group collaboration, brand legal approvals, and owner of final cut production  
- Managed all organization video sites including, social media communities and internal portals  
• Managed webinar events in Salesforce.com, including creation and management of invitations, registrations, invitations, event oversight 
• Managed vendor and partner relationships including conducting interviews and providing guidance to partner creative agencies for design work  
• Authored creative and PR briefs to produce creative assets for the Foundation Annual Review  
• Produced creative assets required for campaigns, including email HTML, landing pages, banners, buttons, templates  
• Served as lead design owner of print and web content, including logos, email templates, creative assets, and other marketing materials  
• Assisted and co-managed with financial reporting including, gathering of fiscal reporting and PO management  
• Serve in support capacity for the marketing team through administrative duties 
• Translated partner interviews to develop Customer Success stories including, Success Story Slides  
- Wrote the Higher Education and Non Profit Customer Success stories for the Foundation Website  
- Created Higher Education and Non Profit Customer Success Story popwerpoint Slides  
 
Skills Used 
• Microsoft Office Suite- Advanced PowerPoint 
• Salesforce.com 
• iContact, Verticle Response 
• iMovie 
• Oracle Applications- Sunquest & Sunworld 
• Adobe Applications- Photoshop CS5, InDesign, Illustrator, Premiere CS 5.5 Certification, Adobe Captivate 
• Camtasia Studio 2 through 8  
• Google Business Applications- Google Analytics, Google docs, Google Spreadsheets, Google Presentations, Drive, Google Hangouts 
• WordPress Web Software 
• Social Media Mnagement  
• Impeccable Organization and Project Management Skills 
• Outstanding Ability to Set Expectations and Deliver 
• Online Advertising Enthusiast 
• Exceptional Cross-Group Liaison 
• Resilient in Start-Up Environments

Marketing Communications Consultant

Ingenuity Systems
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Redwood City, CA
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February 2013 to May 2013

Responsibilities 
• Marcom Coordination, Video Production Management 
- Manage multiple aspects of producing, recording and editing all corporate videos, presentations and webinars using Adobe Premiere CS 5.5 and Camtasia Studio 8  
• Mange all social media campaigns on Twitter, YouTube, Facebook, LinkedIn, and WordPress Software 
- Track metrics including growth, impressions, and sentiment on all pages; deliver quarterly review presentation detailing review and assessments for each page  
- Manage all company accounts and connected product channels 
- Manage Twitter Ad campaigns, Facebook Ad campaigns, and LinkedIn Ads 
- Monitor blogs and alerts 
- Web marketing updates 
• Design and edit print and web content, including newsletters, brochures, and other marketing materials  
- Collateral production 
- Incorporating design elements, content and graphics into existing templates 
- External vendor management 
- Tracking POs and other financial tracking/reconciliation as needed 
• Serve in support capacity for the marketing team through administrative duties 
 
Skills Used 
Manage multiple aspects of Marcom Coordination and video production management, print and web content, including newsletters, brochures, and other marketing materials. In addition, lead and manage the company’s social media campaigns and track community influencers and proposing ways in which they can be leveraged. Lead site administration and content creation and management for internal company blog using WordPress software. Serve in support capacity for the marketing team through administrative duties. 
• Microsoft Office Suite- Advanced PowerPoint 
• Salesforce.com 
• iContact, Verticle Response 
• iMovie 
• Oracle Applications- Sunquest & Sunworld 
• Adobe Applications- Photoshop CS5, InDesign, Illustrator, Premiere CS 5.5 Certification, Adobe Captivate 
• Camtasia Studio 2 through 8  
• Google Business Applications- Google Analytics, Google docs, Google Spreadsheets, Google Presentations, Drive, Google Hangouts 
• WordPress Web Software 
• Social Media Mnagement  
• Impeccable Organization and Project Management Skills 
• Outstanding Ability to Set Expectations and Deliver 
• Online Advertising Enthusiast 
• Exceptional Cross-Group Liaison 
• Resilient in Start-Up Environments

Marketing Coordinator

Appirio
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San Francisco, CA
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May 2012 to October 2012

• Co-managed the planning and execution of field marketing events including 2012 Dreamforce, Gartner Symposium, and Workday Rising  
- Managed prospect marketing events from end-to-end 
- Worked with speakers to put together presentations 
- Managed the follow-up process with attendees and non-attendees, including working with sales team to comply with all event requirements 
• Created and maintained Customer Data Vault in Salesforce.com 
- Designed marketing materials including product demos, marketing one-pagers, Cloud Enablement Suite Statistic slides 
- Managed and created bi-weekly customer go-live and success stories including CES statistics and marketing stories 
• Helped build and maintain internal mobile content apps 
• Provided templates that captured the collective knowledge of thousands of cloud projects, tools to manage agile development and resourcing, easy ways to find relevant assets from past projects, and metrics to monitor progress and quality 
• Managed Appirio’s Silver Lining Program during Dreamforce including programs like, Project Night-Night, Playworks, and American Redcross  
- Company sponsored group volunteer activities including quarterly corporate events and ongoing regional events 
 
SKILLS: 
Supported the end-to-end scoping, planning and execution of field marketing events including tradeshows, conferences, webinars, and customer and partner events. Noteworthy events include Dreamforce 2012, Gartner Symposium, Workday Rising as well as management of Appirio’s Silver Lining Program at 2012 Dreamforce. Coordinated Project Night-Night, Playworks, and company sponsored volunteer activities with non-profits such as American Redcross. Designed marketing materials, product demos, one-pagers, Cloud Enablement Suite Statistic slides in addition to creating customer go-live and success stories. Contributed to building and maintaining internal mobile content apps leveraging CRM capabilities within Salesforce. Captured collective knowledge of thousands of cloud projects, tools to manage agile development and resourcing, easy ways to find relevant assets from past projects, and metrics to monitor progress and quality 
• Microsoft Office Suite- Advanced PowerPoint 
• Salesforce.com 
• iContact, Verticle Response 
• iMovie 
• Oracle Applications- Sunquest & Sunworld 
• Adobe Applications- Photoshop CS5, InDesign, Illustrator, Premiere CS 5.5 Certification, Adobe Captivate 
• Camtasia Studio 2 through 8  
• Google Business Applications- Google Analytics, Google docs, Google Spreadsheets, Google Presentations, Drive, Google Hangouts 
• WordPress Web Software 
• Social Media Mnagement  
• Impeccable Organization and Project Management Skills 
• Outstanding Ability to Set Expectations and Deliver 
• Online Advertising Enthusiast 
• Exceptional Cross-Group Liaison 
• Resilient in Start-Up Environments

Marketing Analyst

Amcor Packaging Distribution
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April 2010 to May 2012

• Created and managed all Email Marketing Campaigns and eBlasts for over 400 inside and outside sales representatives and their existing customer base 
• Site Administrator and Content Manager for internal company blog using WordPress web software 
- Coordinate, upload and organize all blog content; maintain and update blog content daily 
- Write bi-weekly announcements drive them through sales, purchasing and customer service channels 
- Perform live demos and create demo videos using Adobe Captivate; Structural recommendations for best interface 
• Managed and coordinated all company tradeshows 
- Surpassed national tradeshow participation including, negotiation of rates, location, equipment and staffing 
• Assisted in creating and designing new product launch materials including brochures, catalogs, giveaway promotion items and line cards 
• Developed internal and external communication needs including press releases, customer and supplier letters, newsletters, giveaway promotions, sales meeting presentations and flyers.  
• E-Commerce team member 
- Build requirements and scoping document for building an e-commerce platform for all APD business groups based on feedback from stakeholders  
- Identify potential vendors for the e-commerce platform based on strategic plan and scoping 
• Gathered and distributed quality leads from various databases and distribute to the inside and outside sales force

Human Resources

VeriSign, Inc
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Mountain View, CA
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March 2009 to February 2010

• Provided support and guidance to employees of all levels in: Compensation, Recruiting, Immigration & Mobility, Legal, Benefits, Employee Relations/ Conflict Resolution, and HR Tools & Technology while ensuring adherence to appropriate laws and regulations 
• Supported HRIS by managing all Active/Terminated Employee Personnel files, public folders & backlog of filing  
• Managed the I-9 program and conducted audits 
• Worked with Legal on very confidential, high-level priority projects with high visibility up to the CEO

Marketing Intern

United Cosmetics, lnc
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Berkeley, CA
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June 2008 to September 2008

• Worked on advertising and marketing projects, organized and attended promotional events, contacted vendors for promotional purposes 
• Wrote press releases and blogs to market products for AMEA skincare line 
• Designed logos and graphics 
• Updated the company website, designed logos and graphics 
• Contacted Bay Area Newspapers and local magazines for cover stories and advertising 
• Created marketing campaigns for AMEA skincare line

Education

Bachelors of Arts in Mass Communication

University of California Berkeley -
Berkeley, CA

2008

Skills

• Microsoft Office Suite- Advanced PowerPoint • Salesforce.com • iContact, Verticle Response • iMovie • Oracle Applications- Sunquest & Sunworld • Adobe Applications- Photoshop CS5, InDesign, Illustrator, Premiere CS 5.5 Certification, Adobe Captivate • Camtasia Studio 2 through 8 • Google Business Applications- Google Analytics, Google docs, Google Spreadsheets, Google Presentations, Drive, Google Hangouts • WordPress Web Software • Social Media Mnagement • Impeccable Organization and Project Management Skills • Outstanding Ability to Set Expectations and Deliver • Online Advertising Enthusiast • Exceptional Cross-Group Liaison • Resilient in Start-Up Environments

Certifications

Microsoft PPT ADVANCED CERTIFICATION

November 2011 to Present

Adobe Premiere CS6+ Video Production and Editing Certification

Social Media Strategy

Additional Information

SKILLS 
• Microsoft Office Suite- Advanced PowerPoint 
• Salesforce.com 
• iContact, Constant Contact, 
• iMovie 
• Oracle Applications- Sunquest & Sunworld 
• Adobe Applications- Photoshop CS5, Adobe Captivate 
• Google Business Applications- Google docs, Google Spreadsheets, Google Presentations, Drive, Google Hangouts 
• WordPress Web Software 
• Impeccable Organization and Project Management Skills 
• Outstanding Ability to Set Expectations and Deliver 
• Online Advertising Enthusiast 
• Exceptional Cross-Group Liaison 
• Resilient in Start-Up Environments 
 
AWARDS & RECOGNITION 
Dean’s List Fall 2004 – Spring 2006  
Honors Award for Academic Excellence- Recipient Spring 2005-Spring 2006 
Fall 2005 for stellar academic achievement  
Alpha Gamma Sigma Honor Scholarship Society Award- Spring 2005-Spring 2006