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Marketing Conversion Manager

Seeking a full-time marketing position

Columbia, MD

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http://www.lisadforeman.com/

Work Experience

Marketing Conversion Manager

Nations Photo Lab
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Hunt Valley, MD
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February 2014 to Present

Responsibilities 
• Drive conversion rate optimization strategy, from pinpointing opportunities for improvement and building out A/B and multivariate tests via Optimizely, to tracking/reporting on results and managing the implementation of winning variations or test iterations 
• Gather and analyze quantitative and qualitative customer feedback using CrazyEgg (heatmaps/click tracking), Qualaroo, and SurveyMonkey 
• Develop Paid Search accounts, growing AdWords annual revenue by 140% at a cost increase of 64%  
• Contribute to over 40% improvement of eCommerce conversion rate  
• Manage Google Analytics and reporting needs for Marketing team; set up event tracking, annotations, and custom reports 
• Researched and selected vendors for site search, online reviews tool, and user generated content collection tool 
• Established and maintain Google Shopping and Bing Shopping campaigns, schema markup, SMS marketing, cart abandonment email program, and account signup drip emails 
 
Accomplishments 
• Contribute to over 40% improvement of eCommerce conversion rate  
• Grow AdWords annual revenue by 140% at a cost increase of 64%  
• Established Google Shopping and Bing Shopping campaigns, schema markup, SMS marketing, cart abandonment email program, and account signup drip emails 
• Selected vendors for site search, online reviews tool, and user generated content collection tool 
 
Skills Used 
Conversion Optimization, User Experience, A/B Testing, Optimizely, Google Analytics, Universal Analytics, CrazyEgg, SurveyMonkey, Qualaroo, Google AdWords, Gemini Ads, BingAds, Google Shopping, Bing Shopping, Facebook Dynamic Retargeting, Google Display, Google Retargeting, Google Webmaster Tools, AWR Cloud, Search Engine Optimization, Moz, Google Tag Manager, Wordpress, Data Analysis, Paid Search Strategy, ConstantContact, KPI Reports

Marketing Manager

StraighterLine
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Baltimore, MD
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September 2013 to Present

• Build reports through Pentaho, Google Analytics, and CrazyEgg, use data to provide UX insights and recommendations 
• Set up, track, and report on A/B and multivariate tests using Visual Website Optimizer 
• Develop SEO reports using Conductor and make content/linking recommendations

Marketing Specialist

StraighterLine
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Baltimore, MD
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September 2012 to September 2013

• Improved shopping cart UX, decreasing cart abandonment by 10.32% 
• Handled Affiliate Marketing program, AdRoll retargeting program, and Advertising.com display ad program 
• Managed two employees and grew Live Chat volume by 215%, resulting in ~$4500 additional revenue/wk  
• Edited all newsletters and promotional emails  
• Created tracking codes and promotion codes on Magento

3rd Grade Teacher

Teach For America, Baltimore City Public Schools
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August 2011 to June 2012

Selected from top 11% out of 48,000 applicants 
• Utilized technology to track and evaluate student academic growth daily 
• Engaged families in online innovative management program to track student behavior 
• Planned and executed objective-driven lessons for 80 students daily in language and science

Teacher

Teach for America Summer Institute
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Philadelphia, PA
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June 2011 to August 2011

Developed and implemented five-week summer school curriculum 
• Collaborated with a team of veteran and new teachers to determine strategies for increasing student achievement

Undergraduate Coordinator

Alumni Relations
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September 2008 to March 2011

College Park Scholars, University of Maryland 
• Coordinated events for College Park Scholars Alumni Association 
• Researched innovative methods to spark involvement and networking between alumni and students

IT Strategy Intern

Alumni Relations
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June 2010 to August 2010

Researched retail mobile strategies, innovation strategies, and emerging technologies 
• Engaged CIO and VPs in discussion during presentation on findings

Marketing Intern

Alumni Relations
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June 2009 to August 2009

Conducted interviews, compiled research, and wrote articles for internal company newsletter 
• Investigated/followed through with publicity opportunities

Overnight Camp Counselor

Campus Kids New Jersey
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June 2008 to August 2008

Ensured the emotional and physical health and safety of children ages 7-15 of all backgrounds 24 hours a day 
• Served as a mentor and role model and supervised and instructed swim lessons, lacrosse, art and music activities

Education

B.S. in Information Systems

University of Maryland
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College Park, MD

2007 to 2011

B.S. in Marketing

University of Maryland
-
College Park, MD

2007 to 2011

Skills

SPSS, SQL, VBA, Microsoft Project, Oracle and SAP

Awards

Undergraduate Studies Student Employee of the Year

May 2011

http://www.ugst.umd.edu/ugst-celebrates2011.html

Citizenship Award

October 2009

College Park Scholars

Additional Information

Check out my professional website here: http://www.lisadforeman.com/