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Todd Byers

Creative, experienced and self motivated professional with proven results in advancing operational capabilities.

Fresh Meadows, NY

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I am a creative and self motivated professional with a proven ability to monitor and track details. I have the interpersonal communication and presentation skills that have enabled me to handling sensitive maters with tact, poise, and diplomacy. I am a proficient computer administrator with proficiencies in Microsoft Office (Word, Excel, Access, Outlook, and PowerPoint). Lastly, I am a credited leader who has been awarded the New York State Senate Citation for Excellence in Leadership.

Work Experience

Process Control Associate - Client Development Services

The NPD Group, INC
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2008 to Present

2008 - 2011
The leading global provider of consumer and retail market research information.
Process Control Associate - Client Development Services

•Manage the custom market analysis reporting for a $10 Million per year business unit to the Fashion Industry.
•Manage clients Market Research.
•Identify and Profile consumer information for “Voice of Consumer” Reporting that track the purchasing trends of individuals.
•Identify, evaluate and track top fashion brands and their points of sales across the market space.
•Report on industry trends and market segmentation.
•Updates research of the marketing points of sales and consumer databases.
•Prepares briefing research reports that track industry trends, determine market segmentation and develops targeted marketing, promotional sales; for clients such as Nike, Adidas, New Balance, Cole Haan, Louis Vuiton –Moet-Hennessey (Corporate LVMH) and other high profile clientele.
•Responsible for the weekly market analysis and reporting that Identify key specific weekly points of sales and consumer information of the market space within 13 weeks of Point of Sale retail data for financial clients, such as Proctor and Gamble, Ernst & Young, UBS and Standard & Poor’s. These reports generates upwards of $50k per report.

Event Management Liaison

The John Starks Foundation
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New York, NY
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2010 to 2010

• Contributed to the development, Marketing and delivery of the event
• Assisted in the pre-event logistics planning: such as the preliminary sales and marketing initiatives.
• Responsible for guest logistics
• Spearheaded charitable raffle sales, sold $1,000 raffles.
• Spearheaded gift bag creations.
• Reached out to guests to ensure their needs were met during the event.

Facility and Event Management

Manhattanville College
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Purchase, NY
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2009 to 2009

Non For Profit Event)

•Strategic development and implementation of public relations plans, pre-event communications, marketing and grass-roots initiatives, local media out reach.
•Managed the events local media relations utilizing key New York retired athletes, John Starks, Dave Maloney and Howard Cross.
•Spearheaded the marketing strategy that generated $1800 of revenue for the charities of: Howard Cross (ret. NY Giants), John Starks (ret. NY Knicks), Dave Maloney(ret. NY Rangers)
•Spearheaded the execution of promotional public relations activities that resulted in the acquisition of media coverage for the event ( News 12, MSG Network/Varsity, WVOX 1460 AM and WGCH 1490 AM)
•Spearheaded partnerships with MSG Network and Master Card, among others.

Data Analyst

Magnacare
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2006 to 2008

• Provided Analysis of a Network Membership Records.
• Provided data analysis of Claim Processing Issues.
• Assisted in the Provider Credentialing process.
• Maintained the data integrity of Membership and Provider data. Liaised with the Medical Delivery team to identify provider contract issues and to update provider fee schedule tables.
• Managed the data input of new and old client data.
• Provided customer service to our medical and dental provider network.

Education

MS in Business Management

Manhattanville College -
Purhcase, NY

January 2009 to January 2011

BA in Sociology

Stony Brook University

2003 to 2005

AS Pre-Physical Therapy

Nassau Community College

2000 to 2003