Post a Job Sign in

Abhay Motiani

Account Manager

San Francisco, CA

-

After spending the first half of 2013 backpacking in Southeast Asia and India, I've returned to the states in hopes of obtaining an account management position that will utilize my communication skills and analytical mentality working with clients, agencies and publishers

Work Experience

Account Manager

SYMPHONY ADVANCED MEDIA
-
San Francisco, CA
-

2010 to 2012

• Presented deliverables to client (Rodale) and agency (OMD) demonstrating positive brand lifts (at times jumping from 11% to 23%) on the synergistic combination of online, print and social media campaigns while managing the day to day relationship 
• Played pivotal role in renewal of annual Nissan Leaf proposals twice along with up selling resulting in bringing aboard Jeep client 
• First point of contact wearing additional project manager hat building relationships with all publishers, agencies and panel providers 
• Acted as liaison between research, tech ops and account management coordinating various timelines across multiple projects 
• Provided strategic campaign reporting to clients and presented insights off 3rd party marketing research data post survey launch 
• Led implementation and kick off calls regarding tagging (javascript/site-serve/pixel) while speaking to trafficking on a high level 
• Secured all digital creative assets (online/ video/mobile/social), vendor reports (DART) and media plans

Media Delivery Coordinator

YAHOO
-
Sunnyvale, CA
-

2009 to 2010

• Served within the Hot Jobs Operations team to schedule ad-served creative under deadline driven timelines 
• Provided troubleshooting assistance and guidance for testing creative, scheduling and operations-related issues 
• Consulted on advertising programs throughout the production process by providing best practices and key insights 
• Added transparency to the media delivery process and clarified expectations regarding the timing of advertising placements

Search Engine Marketing and Comparison Shopping Account Manager

COREMETRICS
-
San Mateo, CA
-

2007 to 2008

• Reached and achieved COS (Cost of Sale) goal of 15% for Bass Pro Shops managing data feeds on comparison shopping campaign 
• Monitored over 250,000 keywords and $2.5 million annual ad spend for SEM clients 
• Owned partnership with Mercent while grasping their bidding platform to optimize data feeds 
• Prepared weekly web analytic reports for Tier 1 search/shopping engines (NexTag, Shopping.com, Bing) 
• Implemented search engine marketing campaigns on Google, Yahoo and MSN and managed bid strategies, ad text copy analysis, keyword expansion lists and account re-organization (campaigns, ad groups)

Online Operations Coordinator

GOOGLE
-
Mountain View, CA
-

2006 to 2007

• Primary contact in identifying issues that would maximize quality on Google Base Shopping Feed 
• Provided feedback to management on all of the latest user concerns it to help enhance the Google Base experience 
• Consolidated the Google Base Shopping Feed team's detailed database analysis into usable and actionable items

Client Services Rep

NEXTAG
-
San Mateo, CA
-

2005 to 2005

2005 
 
• Maximized company revenue by pricing cost per click holiday hike rates and optimizing data feeds 
• Managed, tracked and communicated the status of each bug with team in India 
• Resolved issues for SMB's while communicating their main concerns to executive management, sales and engineering 
• Maintained client information in Salesforce (contacts, meeting notes, email)

Education

B.S. in Business Administration

San Jose State University

August 2004

Additional Information

TECHNICAL SKILLS 
Google Adwords Editor, Yahoo Search Submit, MSN Ad Center, Sugar CRM, Salesforce, WebEx, WordPress, Blogger, AdSense, Coremetrics Analytics, Mercent Retail, Bugzilla, Microsoft Office (Powerpoint, Excel, Word, Outlook), Google Docs, Dropbox, Celoxis.