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Aileen Charland

Marketing Coordinator - Historical Society of Glastonbury

Glastonbury, CT

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Work Experience

Marketing Coordinator

Historical Society of Glastonbury
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Glastonbury, CT
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March 2012 to Present

Consult directly with Executive Director and Curator 
* Draft and distribute press releases for major upcoming events as well as monitor public relations opportunities 
* Manage social media Facebook page 
* Serve as Webmaster; currently revamping and updating website via MS Front Page 
* Developing comprehensive marketing plan 
* Continuously studying to advance my knowledge and effectively further the public's understanding of the cultural and historical collections of the Town of Glastonbury

Email Marketing Consultant

B.L. Rogers Assoc
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Northborough, MA
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February 2012 to Present

Create and distribute customized, client specified email blasts to over 1,500 clients to effectively strengthen the relationship between vendor and clients, and increase client spending 
* Proficient in utilizing Constant Contact email marketing

Board Member serving as Secretary

Soap Factory Condominium Association
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Glastonbury, CT
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June 2011 to Present

Solely created a brand new Association website utilizing Pilera Software Systems 
* Revived a dormant association newsletter serving as author, editor, and publisher 
* Diligently prepare and maintain official documents, such as recording the meeting minutes and affirming all actions are duly noted. 
* Created and manage association email database, social media Facebook page and group

Marketing Manager

Emmy Lou's Ltd
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Glastonbury, CT
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April 2011 to Present

Developed comprehensive company imaging initiative, increasing digital marketing visibility with the goal of boosting customer contact, spending, and acquiring and retaining new clients 
* Recommend, negotiate and secure advertising buys. 
* Created and mange Social Media outlet Facebook 
* Create and distribute customized, client specified email campaigns to over 375 clients to strengthen the relationship between retail store and clients, and increase client spending 
* Proficient in social media marketing and Constant Contact email marketing

Nighttime Manager

Cutters' Edge Salon
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November 2010 to Present

Execute financial activities effectively including cash handling and end of day reporting, merchandise handling, and ensuring all transactions are completed accurately 
* Manage the front desk by executing exquisite customer service by greeting every client, assisting call-ins with booking appointments which meets their needs, and calling and confirming client appointments 
* Maintaining a visually appealing product display and reception area 
* Proficient in navigating and utilizing HairMax program efficiently and effectively 
* Create and distribute customized direct email blasts to over 425 clients via Icontact to efficiently strengthen brand awareness, the relationship between salon and clients, and increase client spending

Account Executive/Marketing Consultant

The Rock 106.9 WCCC-FM
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Hartford, CT
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October 2006 to April 2012

2008-2011 managed numerous clients and secured well over $1.1 million in revenue 
* Recommended and assisted clients with allocating business budgets efficiently 
* Converted cold call prospects to long-standing clients 
* Create customized marketing plans, including, but not limited to: on-air radio campaigns, copy writing, event planning and execution of on location marketing promotions, register-to-win programs, incentive programs, digital and social media campaigns, internet streaming commercials, and web ad placement 
* Developed effective and valuable campaigns proven to drive results, increase clients' name recognition, brand awareness, and revenue 
* Negotiated and secured contracts with local clients and advertising agencies 
* Developed copy for local and regional advertising spots 
* Represented radio station confidently and positively on a daily basis and at remote promotional events 
* Mentored interns by exhibiting strong positive leadership patterns and encouraging and displaying an exuberant teamwork approach 
* Successfully graduated Radio Advertising Bureau's Training Academy - May 2007 
* Attended and participated in 2006, 2007, 2008, and 2009 Connecticut Broadcasters Associations Annual Convention

Quality Control Manager

Big Fish Promotions
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Glastonbury, CT
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June 2010 to October 2010

Seasonal position. Discretely monitor staff at live events and provide detailed reports in an effort to ensure staff is executing flawlessly and that the company's recruiting process and training programs are effective

Administrative Assistant

H.B. Fishman & Co., Inc
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South Windsor, CT
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2000 to 2006

Direct daily support to CEO, president, supporting staff and bookkeeper 
* Assisted in reconciling accounts and daily bank deposits 
* Coordinated and booked travel arrangements 
* Proficient in Microsoft Office 
* Knowledge of all general office procedures 
* Compiled numerous daily roof inspection reports for clients

Education

Bachelor of Business in Marketing

Eastern Connecticut State University -
Willimantic, CT

2003 to 2006

Associate of Science

Manchester Community College -
Manchester, CT

2001 to 2003

Additional Information

SUMMARY OF QUALIFICATIONS AND EXPERIENCE 
* Hired and contracted immediately upon graduating college by a Fortune 500 company president to develop a confidential, intricate business plan, requiring countless hours of meticulous of data mining 
* Managed numerous clients and generated well over $1.1 million in revenue for a major radio station by maintaining a high level of client retention with exquisite and constant client communication and servicing 
* Thrive and excel at both business and marketing development and execution 
* Create and publish multiple innovative and effective websites, Business Facebook pages, direct email campaigns, press releases, and newsletters driving home brand awareness, traffic, engagement and revenue increases for clients 
* Display exceptionally strong interpersonal skills through dealings with various professionals including clients, managers, major record labels and recording artists, nonprofit organizations, numerous business owners and decision makers, and business colleagues both in formal business atmospheres and business casual settings 
* Developed countless detailed personal business tools, proposals, all-encompassing business plans, and correspondence 
 
Core competencies include 
-Developing Business and Marketing Programs  
-Implementing Social Media Marketing  
-Coordinating and Executing Events 
-Increasing Client and Employer Revenues  
-Superb Interpersonal Skills  
-Solid Public Relations 
-Providing First-Class Customer Service  
-Creating Email Campaigns  
-Client Retention