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Senior Art Director I

Senior Art Director I - WAC LIGHTING

Oyster Bay, NY

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Exceptional collaborative and interpersonal skills collaborating with Creative Director, Marketing Director, Brand team, Copywriter and PR dept. Prolific in InDesign (all CS6 apps) and who's #1 responsibility included managing the graphics team. High energy, endless creativity, and a critical eye. As Sr. Art Director I lead by example and help my team prioritize tasks and speed turnaround time while reducing errors. Maintaining a creative, productive, inspired team with thoughtful criticism and praise for improvement when necessary. A happy team is a creative and productive family.

Work Experience

Senior Art Director I

WAC LIGHTING
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2016 to Present

photo shoots in studio and on location to be used in ads, promotional materials, social media, catalogs, sales promotions and trade 
shows visuals. Managed a creative team to maintain brand consistency, meet deadlines and provide initiatives to creative thinking in a deadline driven environment.

Senior Art Director/Photo Shoot Art Direction/Retoucher

WAC LIGHTING
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Port Washington, NY
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December 2015 to Present

Senior Art Director/Retoucher

MARCHON EYEWEAR, INC
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Melville, NY
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February 1998 to May 2015

As Senior Art Director I led concept, design and execution of innovative visual solutions. Provide innovative expertise and support, defined project scopes while delivering best in class creative and design content. Managed a team of designers. Inspired innovative and creative thinking to lead projects from initial kickoff to finished production. Devel- 
oped one of a kind creative content and concepts both independently and collaborating using cross channels includ- ing in store display design, advertorial, digital, social media and other marketing platforms 
KEY HIGHLIGHTS 
•Maintains knowledge of the aesthetics of multiple brands, including Calvin Klein, CK, Coach, Nautica, Diane Von 
Furstenberg, Nike, Airlock, Marchon NYC, and Disney, to ensure graphic consistency across a broad platform. 
•Solely responsible in decreasing the Creative Departments budget by bringing the retouching process in house and eliminating the need for out sourcing. 
•Creative initiatives have: 
- Increased sales for designer brands Flexon, Nautica and Nine West 40% from last year. 
- National print advertising campaign reached 75,000 readers 
- Reached more than 70,000 Facebook followers 
•Contacted and complimented by Bo Derek following the publication of a retouched photo used in a highly 
successful ad campaign.

Senior Creative Manager

ACCLAIM ENTERTAINMENT
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Glen Cove, NY
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1994 to 1998

Directed the design team in the use of imagery, logos, and fonts to establish a eye catching visual style. Managed the design and production work-flows; reviewed design content to ensure graphic consistency across a broad 
platform.

Additional Information

SKILLS 
 
ART DIRECTION 
- Conceptualized, designed and produced; visually stunning, cutting edge concepts on collateral materials, ads, 
catalogs, look books, email blasts, brochures, trade show materials, posters and PR materials 
- Collaborate with marketing dept. and Brand team to conceptualize photo-shoots, Art Direct photographers, 
purchase props, model selects and stylists. 
- Present design concepts to management and clients in a professional, inspirational and logical manner 
- Strong typography skills 
- Create style guides, including sustainable and maintainable visual design languages and systems patterns and 
information design standards to maintain brand consistency 
Applications - Adobe Creative Suite CS6, Word, Excel, FTP, Outlook and DropBox 
 
RETOUCHING 
- Photo manipulation, composition, color correcting and removing undesirable content to enhance a rich visual 
photographic digital image