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Amy DeMar

Professional Sales Repressentative/ Manager

Watertown, NY


Work Experience

Independent Sales Training Consultant

FX Caprara

2006 to Present

Monitor, evaluate and record training activities and program effectiveness. 
Offer specific training programs to help workers maintain or improve job skills. 
Assess training needs through surveys, interviews with employees, focus groups, or  
consultation with managers, instructors or customer representatives. 
Organize and develop, or obtain, training procedure manuals and guides and course 
materials such as handouts and visual materials. 
Present information, using a variety of instructional techniques and formats such as role 
playing, simulations, team exercises, group discussions, videos and lectures. 
Design, plan, organize and direct orientation and training for new employees. 
Organized and developed training policy and procedure; including role playing, simulations,  
team exercises, group discussions, videos and lectures. 
Develop alternative training methods if expected improvements are not seen. 
Manage the sales training budget including expenditure cost-benefit analysis.

Senior Pharmaceutical Sales Representative


2001 to 2006

Specialized in women's' health. 
Antiviral, antibiotics, migraine, depression, cardiology, osteoporosis, allergy, dermatology  
and prostrate subject matter expert. 
Established a strong regional presence with Ob-Gyn, Dermatologists, Psychiatrists, 
Neurologists, Urologists, Cardiologists, Primary Care, Nurse Practitioners, Physician  
Assistants, and Hospitals. 
Raised market share from 29% to 88%. 
Sales approach focused on matching customer needs with specific products. 
Maintained customer records using automated systems. 
Effective team player chiefly via sharing successful sales ideas with colleagues

Pharmaceutical Sales Representative

Professional Detailing Inc

2000 to 2001

Ranked first in the nation for new written prescriptions for Ceftin Oral Suspension. 
Ranked second in the nation for most increased prescriptions of Ceftin Tablets. 
Was so effective at gaining access to physician offices that management frequently asked 
me to share my techniques with co-workers.

Owner/ Business Manager

DeMar Cigar Company

1994 to 1999

Product, Price and Promotion 
Selected and procured merchandise for resale based on customer demand. 
Planed and directed pricing activities and credit terms. 
Facilitated promotional activities including sales staff implementation. 
Managed Day-to-Day Activities 
Managed recruitment, training and staffing of employees 
Established and managed sales reports, performance productivity management, and goal 
Directed financial and budget activities including procurement of working capital.


Grant Drug Company, Inc

1985 to 1999

Supervised employee sales, merchandise returns, inventory-taking, and complicated sales 
Hired, trained, and evaluated personnel; promoting or dismissing workers as appropriate. 
Ensured correct product pricing and placement.


Bachelor's of Science in Business Administration

SUNY Oswego


Associate's of Science in Bussiness Mangement

Jefferson Community College -
Watertown, NY

January 1992 to January 1994


Excellent oral and written communication skills. Highly effictive selling skills.


Sales Awards

Won several awards for most increased market share in the district and region. 
Highest market share in the district.