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President at Beth Borden Construction, Inc

Plano, TX


Work Experience


Beth Borden Construction, Inc
Plano, TX

2006 to Present

• Founder of upscale residential remodeling company. Company specializes in unique individually commissioned environments. 
• Responsible for individual contract negotiations. 
• Developed company business and marketing plans resulting in sales increases of 70%-98% each year in business above prior year's sales. 
• Responsible for customer relations with high end client base. 
• Responsible for regulatory compliance in numerous municipalities. 
• Responsible for supervision of company employees, sub-contractors and scheduling of multiple trades at simultaneous job sites.

National Account Executive

Coca-Cola Enterprises, Inc
Atlanta, GA

2001 to 2006

• Grew system operating income through new customer acquisitions, consistently averaging 138% of volume plan and 125% of EBITDA each year. 
• Managed portfolio of existing customer business generating annual beverage sales of • $4 million plus. Responsibility included negotiating new multiple year agreements prior to contract expiration dates. 
• Developed annual business plans by account with customer executives, Coke bottling system executives and Coca-Cola North America. Plans were designed to meet company's forecasted plan and to meet customer's objectives. 
• Aligned system resources to implement marketing and operational programs. 
• Single point of contact for all customer issues across U.S. locations and for Coca-Cola bottlers to ensure customer contract compliance. 
• Communicated customer's strategies, objectives and positioning to Coke system to ensure extensive and proper execution of marketing activities, installation of equipment and correct set of company brands. 
• Responsible for quarterly and annual stewardship with customer headquarters and Coca-Cola stakeholders. 
• Administered customer marketing support funding as contract terms were met. 
• Acquired new business to achieve volume objectives.

Customer Development Manager

Coca-Cola North America
Atlanta, GA

1998 to 2000

• Developed full business potential with assigned customers to grow sales volume, share, and profit in achievement of Coca-Cola's 
objectives. Consistently exceeded or met volume plan each year. 
• Ensured that communication within Coca-Cola, Bottlers and customer 
was precise, consistent and timely. 
• Acquired new national customer business. Awarded Vendor rep of the year for four consecutive years from national customer Hastings Entertainment. 
• Stewardship to customer and Coke system.

Area Sales Manager, NDPC

Kraft Foods, Inc., Northfield

1992 to 1998

Production forecasting, region competitive product tracking 
● Analytical data interpretation from various resources to aid in account acquisition. 
Area Sales Manager, National Dairy Products Corp. (NDPC) 
● Trained and directed Florida and Georgia broker sales network. 
● Leadership role with broker management.

Territory Sales Manager

Frito-Lay, Inc
Plano, TX

1989 to 1992

Grew sales of company's product line through 
Foodservice Distributors, Vending Distributors and direct buying 
accounts. ( Los Angeles, CA and Orlando, FL territories).



Southeastern Louisiana University
Hammond, LA