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Carole Kealy

Director of Partner Relations - M & A Media Group

San Francisco, CA

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I am seeking a challenging position as a Senior Consultant for, Analyst, Director, or 
Manager of Business Development, Marketing, Public Affairs, Government Relations 
in all Media including Print, Internet ( eBusiness ), Cable, Television, etc. 
I would like to work with a company that can utilize my many years of experience and 
my many domestic and international contacts in media, industry, government and 
public relations. 
MANAGEMENT SKILLS: 
• Provide skilled leadership with diverse 
international and multicultural teams of 
professionals 
• Developed speakers bureau, with guest 
speakers including Nien Cheng and Henry 
Louis Gates. Goal to support media literacy 
through guest lecturers. Developed 
enhanced public affairs outreach amongst 
opinion leaders. 
• Company / Project Evangelist 
• Instruction / Orientation / Mentoring of Team 
Members 
• Developing and implementing successful 
marketing / business development strategies

Work Experience

Director of Partner Relations

M & A Media Group
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San Francisco, CA
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2006 to Present

with offices in San Francisco, Seattle, NYC, 
Paris and London) --- Initiated and Developed investor's interest in diverse partnerships among several countries of the European Union including Greece (development of Media Business). 
Through StoryFirst and Metromedia relationships and other endeavors; positioned investment 
partners and speculative investor companies investing in the future of radio, video data and ancillary assortment of ICTV, internet and telephony networks. Reported directly to CEO.

Public Relations Consultant

Independent Marketing
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San Francisco, CA
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2003 to 2006

--- Clients included San Francisco

Marketing / Public Relations / Financial Development Consultant to San Francisco Mayor Gavin

Chronicle Staff
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San Francisco, CA
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2001 to 2003

San Francisco Government Officials, International Fine Arts Company, 
International Sports Professionals, Entertainers and Musicians. 
2001 - 2003 Marketing / Public Relations / Financial Development Consultant to San Francisco Mayor Gavin 
Newsom --- In coordination with the Mayors Office developed relationships with the private/corporate sector to recruit and retain a pool of corporate giving sponsors, volunteers, 
cultivated ideas relative to "White Papers"; Daily functions included research, identification, 
cultivation, solicitation, and acquisition of private sector support from individuals, corporations and private foundations.

Marketing Director

PKNetwork.com
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San Francisco, CA
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1997 to 2001

The Education Foundation, DeBartolo Entertainment, Bresnan Communications, Ziff Davis 
Magazines - Business Group, The James Brady Foundation, Morton & Bassett Spice Company,

PKNetwork.com
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1999 to 1999

99, Playboy Entertainment, Knight- 
Ridder New Media, RealCities.com, On Command Video, Net-TV, SEKANI, ZAPWORLD, Imagine 
Media, Excite@Home, The CARMEL GROUP

Marketing Director and Account Supervisor

PK NETWORK
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New York, NY
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1991 to 1997

• Identified and negotiated content partners for entertainment events on-line promotions, 
advertising 
• Acted as corporate spokesperson for analysts, press interviews, and client relationships 
• Created public relations programs, video news releases, and corporate identity videos 
i.e. brand identity on multiple platforms 
• Developed strategic alliances and sponsorship opportunities for maximizing revenue 
potential 
• Carried out fundraising and political strategy concerning educational initiatives for 
Kaplan Learning. Develop all collateral materials; manage agency selections, interstitial 
programming, consumer magazines and other vertical promotions. 
• Introduced acquisition, branding, retention and transactional marketing programs. 
• Work through internal groups including: technical, programming, sales, business 
development and research teams. External Groups: content deals, partnerships 
• Managed and developed business strategy (packaging, positioning, pricing, budget 
revenues.) 
• Carried out event marketing for Pay-Per-View (PPV) regional and national events 
including consumer licensing, publishing and new technology opportunities. 
• Did sell-in distribution of PPV program series through conventions, client meetings, 
coops. Advised affiliates and strategic partners on implementing local radio and retail 
promotions; bartered time and developed system pay-per-view giveaways on local 
stations. Carried out cause-related and third party promotions. Developed retail 
partnerships for advertising sponsorships. 
• Did direct mail programs including merge purge demo list with cable zip codes for 
Lincoln Center Opera membership discount subscription series. 
• Initiated and developed customer service representatives incentive programs (CSR'S) 
• Developed point of purchase displays & mobiles for pay-per-view sell-in/tie-in to CD 
"Three Tenors" promotion and cable hook-up subscription discounts, to Lincoln 
Center's 25th Anniversary Opera; created Tower Records/HMV retail store tie-in. 
Client list: Kaplan Learning Systems, PolyGram - Elton John, Pete Townsend, Lincoln Center's 
25th Anniversary Opera, Rock Video Girls I & II, Sports Alliance, ABC/ESPN 
College Football - PPV, European Soccer Games, The Food Channel, ESPN 2, Graff Spice -Net-

Director of Marketing and Community Development

Score.com
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New York, NY
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1988 to 1991

--- ARTS & ENTERTAINMENT/LIFETIME 
CABLE NETWORKS, Hearst/ABC /NBC Corporations, New York, NY 
• Developed industry trade relations and legislative campaigns through Washington 
lobbying efforts, conference sponsorships, business-to-business communications. 
• Conducted significant research studies on media literacy in conjunction with Columbia 
University, Impact II, NEA, ABC Research, MRI, and Simmons. Presented these findings to Congress. 
• Developed and implemented national models for community outreach marketing 
 
programs reaching over 6,000 affiliate stations and 100,000 educators and opinion 
leaders per year. 
• Created "Cable in the Classroom" programming block as a tool to develop a "bridge between technology and media literacy in the classroom." Developed quarterly 
distribution utilizing satellite feed and printed materials to 14,000 schools nationwide. 
Appeared on talk shows and panels to promote and acquire endorsements/underwriting for this project. Designed and implemented on-air campaigns, advertising, promotion, 
direct mail, sales video, business-to-business communication, event planning and consumer sweepstakes, launching of A&E and Lifetime Networks. Negotiated licensing 
opportunities for Network properties. 
• Surpassed corporate image and awareness goals by 50% over previous year by creating 
targeted mail campaign. Successfully created corporate community programs to integrate national, political, civic, women and art groups including Mrs. Bush's Office- 
THE WHITE HOUSE, National Education Associated (NEA), U.S. Conference of Mayors, 
Library of Congress, U.S. Newspaper Publishers Association (ANPA) and Action for 
Children's Television (ACT). 
• Public relations initiative resulted in articles appearing in Business Week, Newsweek, 
USA Today, as well as trade publications enhancing national and local image of network and its affiliates. 
• Created multimillion-dollar corporate sponsorship partnerships with national advertisers 
including negotiating programs, merchandising rights, videotape distribution, and consumer campaigns (AT&T, Business Week, IBM, Nikon, GE).

Director of Marketing and Field Sales

ARTS & ENTERTAINMENT/LIFETIME CABLE
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New York, NY
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1981 to 1988

• Supervised sales managers and assistants with resulting circulation 
increase of 6 million to 44 million subscribers. Opened the Chicago sales office. 
• Developed sales programs which generated revenues of $7 million annually. Developed 
strategic plan for ancillary revenues streams via syndication. 
• Negotiated contractual agreements with nation's largest cable TV companies. 
• Developed strategic marketing plan for the department including writing and printing 
sales presentations and client proposals. Was responsible for all Profit and Loss 
responsibilities for the department. 
• Developed and instituted affiliate-marketing campaigns which included price incentives and value added packages.

Midwest Sales Manager

CHANEL, INC
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New York, NY
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1979 to 1981

• Supervised 18-state region with retail responsibilities that included media campaigns, 
marketing to national accounts, and creation of in-store and point of purchase 
promotion campaigns. 
• Was Media Spokesperson for and was responsible for Public relations for Chanel, Inc.

Education

MBA in Communication

Northwestern University BA Extension Studies

B.A.

Western Illinois University

Additional Information

PROFESSIONAL SKILLS: 
• Team-leader • Marketing Strategy • Training / Instruction 
• Operations mgmt. • Client/Customer relations • Vendor relations 
• Public relations/Affairs • Marketing/Sales of services • Contract negotiations 
• Strategic planning 
• Product development 
• Evaluating/Hiring/Firing staff 
• Business Development 
• Buying/Selling Media / 
Advertising