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Donald Cogan

Medical Device Marketing Professional

Saugus, CA

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A customer-focused Marketing Professional with extensive experience in medical products, with an excellent result-oriented track record. Effective team player who can develop and market new and innovative products. Expertise in product development process with strong technical, problem solving and communication skills. 
 
• Upstream and Downstream Marketing 
• Market Research 
• Product Development 
• R & D Interface 
• International Marketing 
• Financial Analysis 
• Training 
• Product Launch

Work Experience

Principal

Cogan Medical Device Marketing
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Santa Clarita, CA
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January 2008 to Present

Define marketing strategy, develop sales support, marketing and educational materials and programs to promote key differentiating features for new lines of Sorin Group implantable cardiac defibrillators (ICDs) and cardiac resychronization devices (CRT-Ds). 
 
Developed selling guides, marketing and educational presentations to support the highly successful launches of the Paradym family of CRT-Ds, which enabled a 30% increase in overall ICD sales (70% for CRT-D) in 2010.

Senior Group Product Manager

ST. JUDE MEDICAL CRMD
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Sylmar, CA
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March 2004 to December 2007

Managed New Product Planning device team in defining customer requirements for cardiac rhythm management devices. 
 
Liaison for inter-department, vendor and staff development activities, assuring quality products from R&D to launch.  
 
Leadership and medical advisory board meeting participant collecting critical voice-of-the-customer inputs required for new product definition and strategy. 
 
New Product Planning manager on Applied Research/Technology Development Board. Established strategic marketing objectives for new product features and enhancements, and reviewed and evaluated research projects targeted for new product development.

Senior Product Manager, Strategic Marketing

ST. JUDE MEDICAL CRMD
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Sylmar, CA
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August 1999 to March 2004

Provided market-driven product planning and development inputs for tachycardia products. 
 
Increased worldwide market share of key product line from 6% to over 20% within 4 years 
 
Researched market trends, obtained feedback from medical professionals for new product development as a key core team marketing representative, ensuring timely delivery of quality products delivering competitive and profitable results. 
 
Developed charters and business plans for 10 families of new cardiac rhythm management products, including key product features, financial analysis, market share growth projections, regulatory approval timelines and launch requirements.

Senior Product Manager

INTERMEDICS, INC
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Angleton, TX
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August 1993 to July 1999

Directed and implemented worldwide marketing for cardiac rhythm management products. 
 
Coordinated the product launches of top-selling Intermedics products, including Marathon, Momentum and Unity C bradycardia devices. 
 
Provided ongoing, comprehensive marketing support of product line generating annual revenues over $200M. 
 
Worked with marketing communications group to develop promotional materials. 
 
Conducted competitive analysis to support sales activities and new product planning. 
 
Active member of the strategic planning team, charged with coordinating product development of new bradycardia products. 
 
Conducted training of sales representatives and customers. 
 
OTHER EMPLOYMENT: Clinical Program Manager (Intermedics, Inc., Freeport TX), Chief Biomedical Engineer (St. Mary's Medical Center, Long Beach CA)

Education

M.B.A.

University of Houston -
Houston, TX

M.S. in Clinical Engineering

Case Western Reserve University -
Cleveland, OH

B.A. in Biology

Clark University -
Worcester, MA

Strategic Marketing, Strategic Technology, Assertive Maagement

California Institute of Technology Industrial Relations Program -
Pasadena, CA
2-week Leadership Program, Center for Creative Leadership -
San Diego, CA

Skills

Market research, presentation skills, financial analysis, computer skills (Work, Excel, Powerpoint)

Additional Information

Distinguished Toastmaster (DTM), Toastmasters International 
 
Member, Project Management Institute 
 
Member, American Marketing Association