Post a Job Sign in

Felicia Bernard

Senior Multi-Site Manager/Regional Marketing Director - UDR Reality

Los Gatos, CA


Hard working and enthusiastic Real Estate Professional with a combined 14 years of Residential, Commercial Management experience; who is capable of handling the demands and challenges at the Senior Management level. Dedicated and driven to align the needs of the company with that of the clients using the utmost care in customer service. While a team building management style is used to train, supervise, implement company policy, establish and attain goals.

Work Experience

Senior Multi-Site Manager/Regional Marketing Director

UDR Reality
San Francisco, CA

September 2008 to Present

Establish and maintain effective and efficient day to day operations of assigned communities. 
Prepare all annual budgets and financial reports while managing labor and other controllable expenditures within the budget to support the operation's NOI. 
Analyze and interpret data in the Bay Area market places so maximized rent growth and occupancy are achieved. 
Produced a cost reduction analysis to reduce payroll and administrative expenses by 36% in 2011. 
Committed to customer relations, customer retention, evaluating the properties for necessary capitol improvements, safety and legal compliance. 
Conducted staff meetings and other managerial gatherings to discuss current financial reporting and annual budgetary forecasting.

Senior Multi-Site Manager

Holland Residential, CA

May 2004 to July 2008

Responsible for all executive reporting issues to include; operational and general occupancy, accounts receivable, Litigation, construction, expense reduction, and financial statements of all assets to Executive Management and third party owners 
Accountable for the personnel development, team building and annual performance analysis for salary evaluations. 
Developed and executed annual strategic plans that maximized NOI while providing exceptional service to associates and residents through regular site visits. 
Assisted in the creation and implantation of new policy procedures and training programs. 
Routinely evaluate pricing models, additional revenue possibilities and market trends to accurately forecast future performance and budgetary necessities.

Senior Property Manager

Holland Residential, CA

February 2005 to July 2006

Responsible for managing and overseeing construction of two lease-up communities in two different market places. 
Directly responsible for negotiating and re-negotiating all vendor contracts to include bidding out capitol projects. 
Dev Assist management with all the operational and financial aspects of assigned community to contribute to companies annual business goals to include owner correspondence.

AvalonBay Communities

1996 to 2003

Additional work experience and references available upon request. 
Computer proficient in: Word, Excel, Publisher, Outlook, Adobe Acrobat, Microsoft Money, Internet Explorer, Vaultware, Yadi, Rent Roll, AMSI, One Site and Yield Star. Very strong and developed management skills.


University Ave -
Los Gatos, CA