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Jasen Ramsden

Sales and Marketing Territory Manager

Spokane, WA

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SUMMARY OF QUALIFICATIONS 
Innovative, knowledgeable, effective Sales Management professional with 13+ years of experience and a Bachelors Degree from Gonzaga University. With my excellent communication, organization and interpersonal skills, I have been a recipient of numerous performance-based awards and have been recognized as the top performer in various sales and sales management roles. Using tactical sales strategies, I have a proven track record of high performance solution-based sales delivering world-class customer service while traveling extensively throughout the country. 
CAREER ACHIEVEMENTS 
• Bringing the Borrego Springs Territory to the #3 territory in the Los Angeles Escondido division within 6 months.  
• Exceeding Action Fasteners sales goal of $10,000/mo to an avg. of $42,000/mo through strategic solution-based sales.  
• Top Salesman for retail branch of Acceptance Capitol Mortgage by developing strategic relationships. 
• Recognized as “Elite” salesman 15 consecutive months Enterprise Rent-A-Car and Management Assistant in 9 mo.

Work Experience

Territory Manager

RJ Reynolds
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Borrego Springs, CA
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February 2012 to Present

Plan territory routes to maximize sales outcomes of business-to-business (b2b) relationships and establish long-term strategic business relationships with “retail partners” and provide them with valuable insights about the entire tobacco category. These insights include consumer profiles and trends to help the retailer focus their business objectives. I consistently exceed retailer expectations with my knowledge and attentiveness, not only to my own product, but to their overall business objective.  
I utilize my expertise in Critical Selling Skills to enhance my territory “Share Of Market” and overall retailer satisfaction. 
Key Achievements include:  
• Accountable for calling on established traditional and nontraditional retail outlets in the Borrego Springs Territory to grow established product. 
• Selling and executing national brand building marketing programs and initiatives within these outlets. 
• Achieving quantitative and qualitative sales goals using brand-building measures (such as marketing programs and consumer engagements) to gain “Share of Market.”  
• Building outstanding relationships with store managers and owners by providing expert tobacco/consumer insights and advice through the development of retailer-specific business plans. 
• Study and understand Consumer Marketing Brand Strategies. 
• Participating in relationship marketing by conducting effective Consumer Engagements.  
• Actively promoting the marketing mix through direct discussions with retailers using analytical and influencing skills to promote a beneficial business plan for RJRT and our retailers. 
• Brought the Borrego Springs Territory to the #3 territory in the Escondido division within 6 months (after territory had been vacant for approximately a year) using critical selling and interpersonal relationship building skills.

Inside Sales

Pitney Bowes
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Spokane, WA
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October 2011 to February 2012

• Use superior service and interpersonal skills to convert current rental customers to leases. 
• Quality control of current accounts. 
• Identified prospective clients, developed strategies and marketed service.

Outside Sales

Action Fasteners
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November 2007 to September 2011

Responsible for creating, managing and building a client base for Action Fasteners, a locally-owned fastener wholesaler. Plan territory routes to maximize sales outcomes of business-to-business (b2b) relationships. 
Key Achievements include: Implementation of Powder Coating Screws 
Responsible for design and implementation of Powder Coated Screws: * Market Research: Find the need, desire and availability of powder -coated screws in the market place. 
* Sales: Increased sales by 25% by managing strategic priorities with routine execution of tactical sales responsibilities. 
* Merchandising: Partnered with owner to design and integrate powder-coated screws into our product line. 
Outside Sales Growth 
* Sales: Increased sales over 20% by prioritizing and managing multiple relationships and responsibilities. 
* Sales: Increased market share from Spokane to Worldwide with a willingness to relocate if need be. 
* Service: Strong interpersonal communication and integrity allowed me to build strong b2b relationships.

Route Sales Associate

Frito Lay
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Spokane, WA
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April 2007 to September 2007

• Marketing, advertising and sales for territory in Greater Spokane area 
• Negotiation of new market share 
• Planning and set up of advertising displays in multiple locations within the Greater Spokane area

Account Manager

Acceptance Capital Mortgage
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Spokane Valley, WA
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August 2005 to May 2007

Responsible for assisting the manager, CB Wentling, in daily operations for the retail branch of Acceptance Capitol Mortgage. Created and executed results-driven sales and marketing strategies for superior financial outcomes. Supervised a team of up to 15 employees who were responsible for customer service, compliance, sales goals and closings. Acted as a liaison between loan officers and Account Executives in order to strategically place loans. 
Key Achievements include: Customer Service and Sales 
* Sales: Developed and executed personal marketing plans generating over $5M in closed loans, accounting for 45% of total branch revenue. 
* Customer Service: Assisted customers daily to achieve superior customer satisfaction and return business while resolving any issues that might arise. 
* Relationship Building: Use superior customer service skills and empathy to cultivate relationships. 
Employee Education & Training 
* Responsible for training up to 15 employees focusing on sales techniques to promote loan closures.

Sales Specialist

Leisure Care Retirement Communities
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August 2004 to August 2005

Responsible for traveling the West Coast on 3-4 month assignments to different Leisure Care owned communities and increase the occupancy level to 92% or higher. 
Key Achievements include: * Design and implement various marketing events bringing prospective residents and current residents together resulting in over a 50% increase in interest in the community. 
* Responsible for marketing to external prospects including research into customer needs. 
* Developed contacts with business, industry and local professionals to generate leads. 
* Developed marketing strategies from mailers to sponsored events to generate apartment sales.

Supervisor

Reflection Cleaning
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November 2002 to July 2004

Key Achievements include: * Used superior service and interpersonal skills to grow business over 25%. 
* Responsible for staff increases to maintain superior service. 
* Quality control of current accounts. 
* Supervision of crew. 
* Identified prospective clients, developed strategies and marketed service.

Sales and Marketing Manager

Chalice Golf
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Hayden, ID
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September 2000 to July 2004

Key Achievements include: * Used superior marketing, service, and networking skills to start a business. 
* Achieved $45,000 profit in first two years of business. 
* Generated sales using networking, marketing and tactical sales skills. 
* Quality control of all products. 
* Strategic plan for negotiation of new accounts. 
* Identified prospective clients and developed strategies to market products. 
* Developed relationships with industry professionals through business-to-business sales.

Management Assistant

Enterprise Rent-A-Car, Spokane, Wash
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May 1999 to September 2000

Key Achievements include: * Used solution-based sales strategies and service to achieve "Elite" sales status 15 consecutive months. 
* Became a sales trainer/manager within 8 months (supervising 8-10 employees). 
* Developed relationships with industry professionals through business-to-business sales.

Education

Bachelors of Arts in Public Relations

GONZAGA UNIVERSITY

1999

Additional Information

I am proficient and strong in a wide range of business technologies (computer hardware, software, mobile devices), including Windows PC (Microsoft Office: Word, Excel, PowerPoint, Outlook), and MAC.