Top-performing executive sales professional with over 25 years of sales and executive management and excellence in exceeding sales quotas, multi-unit project management, training and supporting teams, and driving organizational growth and profitability for big box retail furniture stores. Effective leader, communicator and negotiator, with excellent talent for handling unforeseen problems and promoting new business. Expertise in B2B sales, key account management, trade show execution, direct sales and marketing, public relations, profit and loss, product training and placement, and associated functions.
“Joseph takes on the conventional and most unconventional challenges to deliver results that exceed expectations; likes to think outside the box; he possesses strong interpersonal and strong leadership skills for any employer looking for rare talent”…Jack Aloia, GRA Associates
May 2010 to Present
Am semi-retired; work part-time in marketing and sales of life, health and retirement products.
Director of Sales and Marketing
August 2011 to January 2012
CENTEX STAFFING SOLUTIONS, Raleigh, NC 2011-2012
Marketed and sold staffing solutions.
Director of Sales and Marketing
February 1998 to February 2010
Led a team of 50 store managers and 200 sales associates in multi-unit projects; store sizes ranging from 20,000 to 150,000 square feet; implemented “Customer First Training Program”, to drive gross sales and net profits; exceeding company projections by 12%.
Negotiated contracts with retail owners to drive sales and profits; in almost every situation involving sale promotions, exceeded sales projections by 25%.
Negotiated wholesale prices with factories, for the right merchandise line-ups to increase net profits by 8 to 12%.
Exceeded over 3 years in gross sales within a 90 day period, in a Store Closing Furniture Sale in Fayetteville, NC.
1996 to 1998
LEE FURNITURE COMPANY – Dunn, NC. 1996 – 1998
Retail Furniture Company with six stores based in North Carolina.
•Managed six retail furniture stores within the company and drove sales by 9%.
•Recruited a management team, hired, trained and developed the entire staff to increase company profitability.
•Implemented and developed programs to ensure larger gross sales with greater net profits.
•Developed advertising campaigns, which included print, direct mail, and electronic media to drive sales.
•Implemented special events to drive sales and increase net profits.
Regional Sales Manager
February 1972 to April 1995
•Built a management and sales team of over 200; trained and developed to set short term and long-term goals, to drive sales and exceed all projections.
•Achieved 4 million dollars in gross sales, with 18% net profit in a Fayetteville, NC retail furniture store. In addition, had an advertising budget of less than 4% all in a period of 90 days.
•In one store in Hickory, North Carolina with 50 other retail furniture stores surrounding our 100,000 square foot store, achieved four times the annual volume in 120 days.
•Streamlined and managed a program for growth for Rhodes Furniture Company in Atlanta, Georgia, for a 100,000 square foot store and transformed that location from being at number 59 in the chain, to number 6, in a period of 90 days.
currently working on my pmp certification in Project Management
Study in Business Management
BA in Sales And Marketing
Multi-Store Management Certified in Business
Certification in Auction And Auction Management
•Expertise in business development, team leadership/training, customer base expansion, territory sales management, up-selling/consultative sales, marketing, advertising layouts including electronic media, presentations and proposals, public relations and promotions, retail inventory purchasing, store merchandising, inventory control and loss prevention, public relations, profit and loss.
• NC. Life & Health Insurance License
• Retail Furniture Sales Of Multi-store Management By Rhodes Furniture
• Auction Management, Practice And Procedures
• Presently working on my project management certification
• Veteran, Harbor Security Special Ops, US Navy, Honorable Discharge
• Member of VFW & American Legion Post 67, Cary, NC.