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Joseph Scala

REGIONAL PROPERTY MANAGER

East Rockaway, NY

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Work Experience

REGIONAL PROPERTY MANAGER

Federal Realty Investment Trust
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New York, NY
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October 2009 to January 2013

Provide support and direction for the day-to-day operation of eight retail and one mixed use property (office) totaling approximately two million square feet. 
Oversee the maintenance, facilities management, and capital improvement projects for each center. 
Responsible for the preparation and compliance of annual operating and capital budgets. 
Prepare scope and competitively bid large maintenance projects and service agreements. 
Work cooperatively with Tenant Coordination to expedite the completion of landlord work and delivery of spaces to new tenants. 
Supervise all third party vendors that provide cleaning, landscaping, security and other services. 
Serve as point of contact for all merchants daily operating needs. 
Develop positive retail relations by meeting with tenants on a regular basis. 
Provide all monthly and quarterly variance and property inspection reports. 
Work with Marketing and Specialty Leasing on the coordination of property events and operations.

ASSET MANAGER

Gemini Real Estate Advisors
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New York, NY
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November 2006 to March 2008

Responsible for entire portfolio of over twenty shopping centers, including two enclosed shopping malls, power, and strip centers. Totaling over two million square feet of retail. 
Assist in the management of four limited service hotels, three of which are in New York City. 
Work with the Acquisition and Development department assisting in the due diligence process. 
Prepare yearly budgets and quarterly reports for distribution to Tenant In Common investors. 
Develop and execute business plan for each asset to increase Net Operating Income. 
Negotiate new leases, renewals, as well as assist with the language used in those leases. 
Manage local leasing, property management, and maintenance team for each asset. 
Oversee all capital improvements and maintenance projects for all assets in the portfolio. 
Travel to the properties regularly to perform property inspections, as well as market tours. 
Attend all national and regional shopping center conventions as well as design booth for each. 
Manage accounts receivable and accounts payable department.

ASSET MANAGER

The Brookhill Group
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New York, NY
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September 2003 to November 2006

Responsible for two million square feet of commercial retail, industrial and office space. 
Develop marketing strategies for the successful leasing, development, acquisition and management of commercial real estate throughout the country. 
Negotiate and prepare all new leases, terms and lease language. 
Manage seven nationally located shopping centers as well as an office park and two industrial sites. 
Create budget and implement overall business plan for shopping centers. 
Oversee local real estate brokers and monitor their performance. 
Rent collection. Common Area Maintenance reconciliation. 
Attend, set up, and work company booth at national and regional shopping center conventions and conferences for the purpose of leasing, purchasing, and selling retail property. 
Work as tenant coordinator and aide new tenants in their grand opening plans and promotions. 
Design, approve and supervise all capital improvement and construction projects at shopping centers.

RETAIL DIRECTOR

Friedland Realty
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New York, NY
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January 2003 to September 2003

Negotiated commercial retail leases and sales at both the national and regional level. 
Cold-called retail stores and owners of retail space to increase number of new stores or relocate present ones. Acquired leads by canvassing local markets.

MARKETING DIRECTOR

Jones Lang LaSalle Broadway Mall
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Hicksville, NY
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September 2001 to July 2002

Redesigned advertising campaign, mall web site, in-mall signage and improved overall appearance. 
Developed and implemented all creative forms of advertising for the shopping center. 
Created and balanced marketing budget. 
Actively developed sponsorship opportunities to increase Net Operating Income. 
Hired and managed advertising agency to increase revenue and provide greater service to mall shoppers.

GENERAL MANAGER/MARKETING DIRECTOR

Prime Outlets Bellport
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Bellport, NY
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November 1999 to September 2001

Responsible for outlet shopping center: managed day-to-day property operations, leasing, and corporate relations, hired all employees, outside contractors, and managing tenant and customer relations. 
Created and balanced $3.5 million operations and marketing budgets. 
Implemented all marketing and advertising campaigns. Designed web site and on-site promotions. 
Purchased all media for the shopping center. Coordinated all promotions and special events.

MARKETING DIRECTOR

Walt Whitman Mall
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April 1998 to November 1999

11/95 to 11/99 
Simon Property Group (Formally Corporate Property Investors Inc.) Huntington, NY 
Developed and implemented the $1,000,000 marketing budget. 
Oversaw program development and execution of grand reopening and repositioning campaign, managed creative teams including advertising agency and public relation company. 
Successfully promoted grand re-opening of the newly renovated shopping mall. 
Responsible for all advertising, public relations, promotions, media relations, web site development, market research, data base, tenant relations, office management, and income producing events.

ASSISTANT MARKETING DIRECTOR

Roosevelt Field Mall
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New York, NY
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November 1995 to April 1998

Corporate Property Investors Inc., New York, New York 
Aided in advertising production and campaigns, edited advertisements and advertorials, worked with media for television, print, and radio advertising. 
Assisted in the grand re-opening campaign, of addition that increased the shopping center to 2.8 million square feet. Resulted in one of the largest and most successful shopping malls in the country. 
Involved in the advertising campaign announcing the opening of the only Nordstrom on Long Island. 
Participated in special event planning and implementation of numerous income producing mall events.

Education

Bachelor of Science in Marketing

State University of New York Old Westbury -
New York, NY

May 1996

Additional Information

SKILLS 
Proficient in Microsoft Office, CTI, and various other accounting programs.