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Lauren Cain

Brand & Social Media Marketing Manager, Bingle - Suncorp Group

Melbourne VIC

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Work Experience

Brand & Social Media Marketing Manager, Bingle

Suncorp Group
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Melbourne VIC
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October 2014 to Present

Melbourne, Australia 
Background 
The Suncorp Group is a Top 20 ASX listed company and has leading general insurance, banking, life insurance, superannuation and investment brands in Australia and New Zealand. 
 
October 2014 - Current Brand & Social Media Marketing Manager, Bingle 
• Responsible for the strategy and management of the Bingle social media roadmap, including leveraging blogging organisations (including Junkee, In The Mix, FasterLouder) media partnerships (MCN Foxtel, Channel 7) and sporting sponsorships with Richmond Football Club 
• Along with the Bingle Marketing Manager, delivered a complete rebrand and national launch to market in January 2015 with award winning TVC that translated into great social and digital activity 
• Manage, monitor and optimise paid and organic social activity, including reporting and aligning to business objectives (while still making it engaging and human-friendly) 
• Product and strategy design using human centred design and lean startup methodologies (a collaboration with FusionLabs and Fishburners) 
• Extensive end to end ATL and BTL media responsibilities, including concepting, agency collaboration and negotiations, across channels including TV, Cinema, Radio, Digital, OOH, and email marketing.

Digital Strategist

Shannons Club
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April 2014 to October 2014

Shannons 
• Completed a gamification project for Shannons Club, a social platform for motoring enthusiasts that rewards members for actions taken on site. 
• Responsible for the content and editorial production with key site influencers and motoring bloggers, as well as manufacturers and businesses 
• Rolled out an online directory of motoring businesses to benefit enthusiasts and also build out SEO and backlink strength 
• Responsible for all reporting and social optimisations to content on the Club and through content click throughs, generating business insights and customer learnings 
• Worked with agencies and networks on TV programming for Legends of Motorsport and other Shannons sponsored properties to leverage and cross promote content

Social Media Manager, AAMI

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July 2012 to April 2014

• Led the social media strategy and deployment of the Rhonda and Ketut campaign in the social media space, including extensive Facebook cross promotions with video, high media spend and exposure, and exponential growth in engagement and reach as the unlikely love story became part of Australia's cultural fabric 
• Scaled capability of the social platforms and tools across the Suncorp Group to get efficiency and rolled out risk management and governance processes, including legal frameworks and crisis management workflows for both public relations and weather or other insurance related events 
• Multiple awards won over the time period for Best Use of Social Media Award for customer service, and integrating social customer care in other lines of business 
• Worked with above the line media to integrate the Rhonda and Ketut love story in a social way through the press, with earned media generated on Hughesy and Kate on Nova FM, Who Magazine's Sexiest People, Spring Racing Carnival, and more. 
• Leveraged the sponsorships of SES, QLD Maroons, AAMI Derby Day, AAMI Classic and A Day On The Green 
• Developed and implemented the training program for social customer care at Suncorp, including social listening and outreach to generate positive brand sentiment on social channels 
 
Design Council, London, United Kingdom 
Background 
The Design Council places design at the heart of growth and renewal in Britain. As one of the world's leading design institutions, it is a centre of new thinking and insight into new ways to do business. The mission of the Design Council is to bring the transformative power of design to things that matter.

Digital Manager

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August 2011 to July 2012

• Producing crystal clear copy, editing both online and offline content, developing digital strategy and promotional campaigns 
• In depth community management, building discussion and nurturing membership and engagement. Channels include: Twitter, Facebook LinkedIn, Yammer, Storify, Vimeo, YouTube, Tumblr 
• Identifying and developing user experience, user journey and user interaction research to inform site design and navigation 
• Develop and deliver the production of a new social platform 
• Delivery of the extensive email newsletter campaigns and manage relationships with third party providers, affiliates and sponsors 
• Provide statistics, metrics and analysis of social media and website performance 
• Develop and implement search engine optimisation (SEO) and link building campaigns, reporting on trends, traffic and user behaviour

SimplyFinance.co.uk
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London
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January 2011 to July 2011

London, United Kingdom 
Background 
SimplyFinance.co.uk is a successful start-up, and one of the UK's leading personal finance web communities, and brings together financial news stories, thought-provoking articles, tools and calculators. It is also home to a buzzing Q&A platform, with a network of qualified advisors on hand. SimplyFinance.co.uk provides consumers with the ultimate resource for managing their finances. 
 
January 2011 - July 2011 Site Producer 
• In depth community management, building discussion and nurturing membership and engagement 
• Define, manage and implement the brand tone of voice across all consumer-facing products 
• Source, edit and produce content for SimplyFinance and media partners and affiliates 
• Development of the eNewsletter campaign and manage relationships with third party providers, affiliates and sponsors 
• Develop and implement search engine optimisation (SEO) and link building campaigns, reporting on trends, traffic and user behaviour 
• Interacting with and integrating social media platforms across a variety of products, including Twitter, Facebook, Wordpress, Google Analytics, Majestic and more. 
 
JustGiving, London, United Kingdom 
Background 
JustGiving went from a small start-up to now the world's largest online fundraising platform, processing more than £700 million in donations for over 9,000 different charities.

Community Content Manager

Uniting Church
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August 2010 to November 2010

• Maintaining standards for brilliant content creation and on-brand messaging 
• Collaborate with amazing charities to promote their goals in the online space 
• Produce and upload blog posts and articles for an international audience, including press releases and electronic newsletters 
• Interacting with and integrating social media platforms across a variety of products, including Twitter, Facebook, Wordpress, and traffic analysis sites. 
 
Uniting Church in Australia, Victoria & Tasmania division 
 
Background

Web Operations Manager

Uniting Church
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March 2006 to July 2010

in Australia www.victas.uca.org.au is one of the biggest religious communities in Australia, with in excess of 400 individual churches in Victoria and Tasmania alone. The Uniting Church (Victoria and Tasmania) currently support over 50 websites, including around 15 contemporary blog sites and numerous active online communities. 
March 2006 - July 2010 Web Operations Manager 
• Responsible for the overall direction, strategy and performance of the online presence for the Uniting Church in Australia (Victoria and Tasmania), managing staff and stakeholders involved in the deployment of strategic initiatives 
• Develop and maintain strategic partnerships with training providers, as well develop and deploy appropriate web training in CMS, Wordpress, and additional web based functionality 
• Develop and maintain strategic partnerships with vendors for the provision of information systems and services 
• Project development and launch of Uniting Aged Care website, incorporating stakeholder and staff management, business analysis, design consultation and project and change management skills. 
• Development of Uniting Aged Care Intranet, with state of the art health service provider functionality. Included document management, stakeholder management, business analysis, communication and web strategy and organisational change management. 
• Development and production of Web Services Policy and Procedures manual 
• Development and implementation of Network Online Directory, a web based search engine for signed-in users with mailing list functionality, cross linking for inter-departmental or ancillary organisations, and automated reporting abilities.

Print Editor

Rehame
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January 2005 to March 2006

Media Communications Manager

Little Big Top Circus
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February 2004 to March 2005

Education

Graduate Diploma

Psychology Swinburne University

Additional Information

KEY STRENGTHS 
◦ 14 years in digital marketing and communications, with a degree in print journalism 
◦ Integrated social and communications experience 
◦ Editorial, content generation and implementation 
◦ Digital strategy and management 
◦ Social media and online community management and growth 
◦ Extensive experience in social media marketing campaigns, and cross platform promotion