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Richard Bernstein

Foodservice Sales Professional

Edgewater, NJ


Senior Sales Representative with extensive experience in Foodservice who is energetic, creative and action oriented. Diverse sales experience in Foodservice Manufacture, Broker, Distributor and Re-Distribution Sales. Functional strengths in business plan development and execution of sales vs. plan objectives. Distributor and Broker training, sales motivation, negotiating new business development with proven communication and leadership skills. 
Key Skills 
• Managing market dynamics of selling represented lines to both distributors and operators 
• Develop professional product presentations 
• Effective contract negotiations 
• Managing local distributor marketing funds to achieve targeted manufacture growth 
• Evaluate market trends for new opportunities 
• Development of distributor and operator market pricing

Work Experience

Manufacture Area Sales Representative

Lemon-x Corp
Huntington, NY

2012 to 2012

• Distributor account management, Metro New York 
• Identify and close on new operator placements 
• Make regular calls on current large operators for contract compliance 
• Distributor sales representative work-withs, sales meetings and product trainings 
• Organize and execute Food shows 
• CulinArt, converted all non-carbonated beverage dispensing to Lemon-x in the School and B&I Segments 
• Premier, converted 7 new large area healthcare facilities for complete beverage dispensing

Broker Brand Manager

Apex Foodservice Group
Yonkers, NY

2002 to 2011

• Manufacture Brand Manager, J.R. Simplot Co., Windsor Foods and Bunge Oil 
• Develop with Manufacture and execute a local business plan to ensure the success of new product introductions and sales growth 
• Broker and Distributor product training 
• Distributor Account Manager, US Foods Metro N.Y. plus a number of additional 3rd tier distributors 
• Re-Distribution Key Contact, Atlantic Beverage Co. and Reddy Raw 
• Achieved budgeted sales income targets for The J.R. Simplot Co. and Windsor Foods for each year under my management with Apex. 
• Private label conversion in 2011 for Simplot in the frozen potato category at US Foods Metro, PFG Elizabeth and PFG Roma Piscataway 
• Grew Value Added Coated French Fry category to the #1 Broker market coverage in the country for J.R. Simplot Co. 
• Executed private label "Non-Pareil" breaded appetizer conversion at Reddy Raw for Windsor Foods

Account Manager

Alliant Exchange
New York, NY

1991 to 2002

• The Drescher Corp, 2000-2002 
Regional Sales Representative of Re-Distribution, Metro New York and Philadelphia Markets 
• Alliant Foodservice, 1998-2000 
National Accounts Representative N.Y., Chevy's Mexican, ESPN Zone, Planet Hollywood, Togo's and Hyatt 
• Kraft Foodservice, 1991-1998 
Re-Distribution Specialist, Kraft Brands Metro N.Y. territory 
• Recognized as Segment Sales Representative of the year, 1997

Territory Manager

John Sexton Company
Englewood, NJ

1984 to 1991

• Independent restaurant sales development 
• Presidents Club, 1988, 1989 and 1990


Mansuetto Fish Company
Elizabeth, NJ

1981 to 1984