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Robert Finley

Marketing Strategist

Los Angeles, CA

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portfolio: robert-finley-portfolio.blogspot.com

Work Experience

Marketing Director

Jack Media
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December 2007 to October 2012

Oversaw production for Jack Media: website, ad campaigns, video, and website 
Developed relationships with advertisers on marketing strategies: Levi’s, Honda, Adidas, etc. 
Worked with internal stakeholders to identify new media marketing strategies 
Managed campaigns from concept to delivery: product launch, digital advertising, events, etc 
Delivered seamless execution of highly-visible content based campaigns on time and on budget 
Liaison between teams: editorial, creative, design, sales, and business development 
Scouted, sourced, and produced original content for 14 print issues of Jack Magazine 
Led social media strategy and digital diffusion of lifestyle related content 
Drove social media strategies via Facebook, Twitter, Pinterest, Instagram, etc.

Digital Advertising Coordinator

Google Inc
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2006 to 2007

Assisted advertisers create and optimize their AdWords campaigns 
Supported new partners through launch process and liaise with technical support 
Primary point of contact for maintaining strong direct relationships with Google's partners 
Tracked and analyzed key quantitative metrics to optimize advertising campaigns 
Drove product and process innovation by collaborating with Engineers, and Product team 
Provided outstanding customer service to drive sales 
Google AdWords certified

Education

Bachelor of Arts

University of California -
Berkeley, CA

2005

Additional Information

TECHNICAL PROFICIENCY 
Photoshop, Word, Excel, iMovie, Garage Band, PowerPoint, Acrobat, Adwords, Social Media 
Management, CSS, & HTML, Hootsuite, DoubleClick DART, Radian6,